Forum Moderators: martinibuster
In the past I have been vigilant to quickly remove AdSense from low CTR pages, based on the idea that they affect negatively an account's eCPM.
The last two months I was really busy at work so I put ads back into the site wide template and just left everything on auto-pilot, even though I saw plenty of CTR figures across my channels that were below 1%.
I still checked my stats once a day though, and now I have seen something interesting. About 10 days ago my eCPM and CTR started slowly ramping up, and better targeted ads began appearing. This is after almost 6 weeks of poor performance in most of the channels, with the historically good channels maintaining their lucrative status.
If the improvements were limited to only a few channels, I would just write it off to a change in the Advertiser pool or some other anomaly. But it has been across the board.
Now I am wondering, if perhaps I may have missed out on some good performing pages or topic areas because of my zealousness in protecting my account wide CTR, which led to early removal of AdSense from such pages after only a week or less.
Has anybody else seen ad targeting take a long time, in the neighborhood many weeks or more, and then a persistent significant increase in eCPM and CTR?
