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TOS Clarification - My original quality content site at risk?

         

rightliner

1:42 pm on Jul 31, 2004 (gmt 0)

10+ Year Member



I recently read this is the google adsense policies:

"No Google ad may be placed on pages published specifically for the purpose of showing ads, whether or not the page content is relevant"

I've been writing articles, and placing google ads on these pages, and even buying some clicks going to these articles. Now, or course my purpose is to make money off these pages with google adsense - why else should i do it? But the articles do contain good and relevant information for those who come. In fact the more i think about it, I also have a hobby talk radio page, that provides tons of good info, but to be honest, if I didn't get the google adsense revenue I might not do it? What do you guys think? What is your take on this? Am I over-reacting, or am I clearly breeching the process here?

ncw164x

1:50 pm on Jul 31, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



You are over-reacting, if you are not building 100's or 1000's of pages for the sole purpose of adding adsense code to these pages then you are not breaching the google TOS

ncw164x

rightliner

2:11 pm on Jul 31, 2004 (gmt 0)

10+ Year Member



Well, that's the answer I wanted to hear. I'm very new at this, and am making some money, but want to make sure it's legit. Basically I'm writing some articles, adding the adsense code near the top of the page, and buying clicks to the sites/pages. The purpose of the pages, could be defined as 1.informing the general public, and 2.making money with ads. Of course the only way I make money is if they click on the ads, but the info is good for the end-user, and is very much related to what they were searching for. It seems to me, that this policy of google's is a bit open to interpretation. If I'm a business website, then really the only specific purpose of my site is to have customer's click on my ads (affiliate links, google ads, other ads, banner ads, website product ads, buy this item now ad, etc). Do you think they put this policy in, so they could basically weed out those typed of pages you see that have 10's and hundreds of banner ads, one after the other - and junky pages like that? If that's who they're trying to eliminate, then I'm safe.

ncw164x

2:22 pm on Jul 31, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>>that this policy of google's is a bit open to interpretation

Your right, must be how lawyers think, instead of writing plain language they leave it open ended

good luck with your site

ncw164x

rightliner

2:33 pm on Jul 31, 2004 (gmt 0)

10+ Year Member



So do you think I'm ok? I was thinking maybe I should add some links of my own to the pages. Maybe not to prominent, but at least have them there. What do you think? Thanks again.

europeforvisitors

3:27 pm on Jul 31, 2004 (gmt 0)



It seems to me, that this policy of google's is a bit open to interpretation....

Yes, because there's no substitute for human judgment in borderline cases. Sometimes the "sniff test" works better than arbitrarily formulas.

Do you think they put this policy in, so they could basically weed out those typed of pages you see that have 10's and hundreds of banner ads, one after the other - and junky pages like that?

Yes, along with sites that have little content except for AdSense ads.

mquarles

7:38 pm on Jul 31, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I wouldn't be too concerned. If this part of the TOS were actually enforced, 90% of the network, including many of the best content-rich sites would be knocked out.

MQ

rightliner

8:23 pm on Jul 31, 2004 (gmt 0)

10+ Year Member



So I guess their basically just "reserving the right" to do it eh?

europeforvisitors

8:26 pm on Jul 31, 2004 (gmt 0)



I wouldn't be too concerned. If this part of the TOS were actually enforced, 90% of the network, including many of the best content-rich sites would be knocked out.

That simply isn't true. Content-rich sites aren't designed for the purpose of displaying ads; the ads are a way to monetize the content.

To use an analogy, the difference between a content site that displays ads and a site that's "designed for the purpose of displaying ads" is like the difference between a newspaper and a weekly shopper. (In the U.S., one way to distinguish between "content" publications and "advertising" publications is to see whether the publication has second-class mailing privileges. There's no equivalent of this on the Web, but it doesn't take a genius to distinguish between a site that displays ads to exist and one that exists to display ads.)

ownerrim

5:58 am on Aug 1, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Have to disagree with you efv on that, if ever so slightly. I had an idea for a content site, but I didn't have a real INCENTIVE to develop the site until adsense came along. It is a true information site, very helpful to a certain group of people, but with no way to monetize...other than ppc. And without adsense springing up, I would NEVER have put the several hundred hours of work into it that I did. So, some non-spam sites ARE created because of adsense.

europeforvisitors

4:32 pm on Aug 1, 2004 (gmt 0)



ownerrim: As long as Google doesn't know your hidden motive, I guess you're safe. :-)

ogletree

4:39 pm on Aug 1, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



That really is the dumbest statement I have ever seen. G just put it there so they can point to it whenever they do anything. You can say that about any AS site. Thats like telling somebody they can have a job with you but they can only have it and keep it as long as they never start doing the job becasue they need money.

europeforvisitors

4:58 pm on Aug 1, 2004 (gmt 0)



It's not a dumb statement at all. It sends a message that Google can--and may--terminate the accounts of publishers whose sites don't pass the "sniff test" during a manual review.

oldskool79

6:58 pm on Aug 1, 2004 (gmt 0)

10+ Year Member



No Google ad may be placed on pages published specifically for the purpose of showing ads, whether or not the page content is relevant

The statement is ambiguous and totally meaningless. Google has no way of knowing the "purpose" of your page. It's subjective to whoever build the page.

europeforvisitors

10:30 pm on Aug 1, 2004 (gmt 0)



That statement won't seem "totally meaningless" if Google determines that, in its judgment, your site was created for the purpose of displaying ads.

Google isn't a court of law, and Google's QC team doesn't need to prove motive. The "sniff test" is all that's required.

ogletree

10:41 pm on Aug 1, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Europeforvisitors you can not deny that the statement is completly ambigouis. So your telling me that you have never made a page on your site in the hopes that it would make more money with adsense. You have never done anything to improve your stats at all. Just like you had no intention of trying to get WW members to go to your site when you picked your member name even though it breaks this sites TOS.

Of course google is now sending out booklets telling us how to improve our site. [webmasterworld.com...]

europeforvisitors

10:51 pm on Aug 1, 2004 (gmt 0)



Ogletree, it doesn't matter if the statement is ambiguous. The only thing that does matter is whether Google chooses to use it as grounds for a publisher's dismissal.

sailorjwd

12:10 am on Aug 2, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I like playing within the rules.
With Adsense it appears that 1/2 the rules are not defined specifically enough to know when you are adhering to them and when not. That goes for this thread as well as the Keywords thread.

I hope Adsense changes it ways in the future.

europeforvisitors

1:02 am on Aug 2, 2004 (gmt 0)



With Adsense it appears that 1/2 the rules are not defined specifically enough to know when you are adhering to them and when not. That goes for this thread as well as the Keywords thread.

It isn't in Google's interests to have extremely specific rules, for several reasons:

1) Google wants publishers to focus on creating content, not on gaming the system.

2) Rules, automated quality checks, human interpretations of what's acceptable, etc. evolve over time, partly as the AdSense team gains more experience and partly in response to new scams.

3) What might be acceptable on a clearly legitimate site could very well be questionable on a site that a spam-scoring algorithm has identified as being suspicious. In other words, if conrads-biblical-concordance.com has a high density of the keyword "Jesus" on a page, that's less likely to raise eyebrows than a high density of "Viagra" in random filler text at impotence-drug-keyword1-keyword2-keyword3.com.

ncw164x

7:22 am on Aug 2, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I was under the impression that most of the TOS are extremely specific rules, other than the two or three which always seem to come up for discussion one of which started off this thread.

The reason that we come to this forum is to learn how to game the system, to get better positions in the serps, not to learn how to write copy.

With regards to "Google wants publishers to focus on creating content", the main topic of conversation at the last pubcon was not building more pages of content but....well if you was there you would know the answer.

There always will be spammy type sites, which bend all the rules, make a lot of money and seem to be getting away with it, google can't catch all of them

rightliner
In answer to you question about adding some of your own links to your pages, yes add the links, visitors can become blind to adverts over a period in time

ncw164x

mquarles

1:48 pm on Aug 2, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



rightliner,

As you've probably gathered from this thread, your site is technically in violation of the TOS, but you still have no cause for concern.

Google has several terms that are so broadly worded that they would allow them to boot almost any site. But they will not choose to enforce the "made for AdSense" part of the TOS against a quality content-oriented site, as it would seriously damage their network.

MQ

europeforvisitors

2:22 pm on Aug 2, 2004 (gmt 0)



The reason that we come to this forum is to learn how to game the system, to get better positions in the serps, not to learn how to write copy.

So what? That doesn't mean Google should modify its rules for the convenience of Webmaster World members.