My income is falling

[whywhywhy]

Any idea why my income is drop of more than 50% since November December 2006, the value of the click passed from 0.10, 0.12 to 0.05 , 0.06$ now

I take several action, massive newsletter, new website, new service etc..., for each action that i take the CPC seem always more lower.

Any idea?

[whywhywhy]

I had forgotten, i blocked a quantity of MFA, and more i remove them more i have new MFA...

[mainspot]

* Maybe the budget in your niche drained out.
* Maybe more competitor site in your niche.
* Maybe too many ads unit in one page.

Any other alternatives...?

[whywhywhy]

i have 15 differents niche, only one unit by page!

160X600 left side

[mainspot]

I found out that in most of my sites the 160x600 didn't work well.

Have you consider or try to change to other type of format?

[whywhywhy]

i tried the sky but same thing and income..

[mainspot]

By the way, what is your site's topic?

[whywhywhy]

flowers
aphrodisiac
cat
poetry
webcam
cards
photo
dating / friendship
classifieds

and many others...

[mainspot]

Do they have real contents or MFA sites?
Are they new or already establish?

Just wanna figure it out... :)

From my experience, usually for some period since we put adsense code for a site, the CPC quite high then slowly it settle to sort of stable rate.

[mzanzig]

flowers aphrodisiac cat poetry webcam cards photo dating/friendship classifieds and many others...

First of all: Congratulations to you!

You have such a variety of topics, it's truly amazing. I could never provide authorative, in-depth quality content for such a number of topics. I just wonder, how do you do that? Is there some secret to it? Also, please let me know whether you blend your ads with your text, or do you make them contrast to the rest of the page and the text? Please share your secrets with us.

So many questions...

[whywhywhy]

All my content is original, we are not in the MFA business, i already blended my ads with the background color, but in this case the CTR is very low, now for example for a page with a navigation in red and a white background i use this color:

google_color_border = "CC0000";
google_color_bg = "FFFFFF";
google_color_link = "CC0000";
google_color_text = "000000";
google_color_url = "000000";

[whywhywhy]

Any ideas to up my cpc? Thanks and good sunday :-)

[europeforvisitors]

Here are some possibilities to consider, individually and in combination:

1) By blocking advertisers, you're forcing Google to display lower-paying advertisers, resulting in a lower average cost (and earnings) per click. This is the most obvious--and, I think, likely--explanation.

2) "Smart pricing" is discounting the cost of your clicks, resulting in lower EPC for you (and for Google). This is likely to be the case if your scattershot collection of topics fits a profile of sites that are expected to perform poorly for advertisers.

3) A number of advertisers have blocked your domain or domains in their filters because your traffic isn't converting for them.

[whywhywhy]

for the point #1

i understand but if i leave MFA website, my visitors will click on them of course, but the content of these websites (MFA) do not answer to the waiting of my visitors...

Moreover a mfa can pay 0.01 - 0.03 max

[Hobbs]

why(3)

my income is drop of more than 50%

Another one?
5 more of you and we can all start a political party.

EFV:

By blocking advertisers, you're forcing Google to display lower-paying advertisers, resulting in a lower average cost (and earnings) per click. This is the most obvious--and, I think, likely--explanation

Since I am on the reciving end now, I see things diffrently:

If Google was really displaying the best or most likely ads to perform ($-$) in the first place, there wouldn't be a need to block MFA because them 1 cent bottom feeders would have gone Poof a long time ago!

[edited by: Hobbs at 11:33 am (utc) on Mar. 5, 2007]

[europeforvisitors]

If Google was really displaying the best or most likely ads to perform ($-$) in the first place, there wouldn't be a need to block MFA because them 1 cent bottom feeders would have gone Poof a long time ago!

That would be true if Google had an unlimited supply of decent-paying ad clicks for every keyword and keyphrase. In reality, you're competing with a growing pool of other publishers for a share of those ads and clicks.

[Hobbs]

So your basically saying:

a- The algo does now and has always been choosing the best ads to display and monetize, even if they are 1 cent MFA

b- A 'growing pool' of publishers suddenly and in one dark night moved in on my niche.

ok.

[potentialgeek]

3)A number of advertisers have blocked your domain or domains in their filters because your traffic isn't converting for them.

How long after G introduced unlimited bans at AdWords did your pmt/click drop?

p/g

[whywhywhy]

income and cpc really falled since february 15, for example yesterday I started the day with a cpc of 0.12$, 12am 0.08 and now 0.06

[martinibuster]

I think we need to put this thread into perspective. The EPC allegedly dropped six pennies per click.

What would your response to the OPs dilemma be if the title was:
My Earnings Per Click Dropped by Six Cents

It's an exagerration to call it a fifty percent drop, especially when last year the OP was complaining that their averace EPC was four cents per click [webmasterworld.com].

Realistically, it's a six cent per click drop. IMO that's within the normal range of fluctuation.

EFV makes valid points about the OPs situation. But they aren't valid for Hobb's situation. However, Hobb's situation is 100% different from what is under discussion here. The OP is suffering from a claimed six cents per click average drop on a site that doesn't have a coherent theme, and part of a network that was averaging four cents per click a year ago, with what looks like some arbitrage. Hobbs, this guys situation and yours is different.

[Hobbs]

I guess misery loves company :-)

[whywhywhy]

this discussion [webmasterworld.com...] was for another people that me.

[dollarshort]

Welcome to the club!

[whywhywhy]

i don't like this club :-) i seek solutions, for the moment i removed all the blocked url and put a 768X90 banner on top

i will see

[whywhywhy]

Here is the result of my last action:

- my CTR up between 4 and 4.5%
- but the click value is of 0.06$ (-0.0125 that day before)

How up the CPC value.