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Removing Adsense Ads Daily From 12 - 8 a.m.

     
9:30 am on Feb 22, 2007 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



Does anyone do this? The idea is based on the value of clicks being lower during the night, pulling down the site, potentially leading to smart pricing.

I don't know if some AdWords advertisers have a time block when they advertise each day, e.g., 9 - 5 p.m., or at some time they think visitors are serious traffic, although it seems like it. Even if they don't, the net result is virtually the same if they have daily budgets, which are usually met each day.

Anyway, I'd like the equivalent option or Adsense match. The ability to switch off Adwords during the least profitable times of the day would be good to protect the integrity of the site from junk MFA ads which come out at night like bats out of hell.

I don't foresee Google offering Adsensers the option from the Adsense control panel. But there is a simple workaround. It would require two sets of web pages: one with ads, one without. Then uploading daily, which is easy and fast enough with all files in one folder. Time: two minutes.

My main site sees the value of clicks rise from about 8 a.m. each day until about 5 p.m., after which they go down steadily for the rest of the day...

I wish Adsense stats showed hourly data with click value for that hour, but you can monitor it yourself.

p/g

9:37 am on Feb 22, 2007 (gmt 0)

10+ Year Member



It would probably be easier to do with PHP.

Create a PHP block with Adsense ads to plug in. When you want the adsense turned off, replace the PHP block with a different one.

Easier than replacing a whole stack of pages every day. (Some sites have hundreds, thousands of pages)

3:29 pm on Feb 22, 2007 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



Hmm. For many of us, who's sites are completely dynamically generated, this would be really easy to do.

BUT: Does anyone here think it would be an advantageous thing to implement? If so, which span of hours would you turn off Adsense for? Based on America? Eastern time zone? Pacific?

One could get really fancy, and try to turn off ads for the timezone of the user, based on IP geolocation, and not do it at all for non-US visitors...

Or would the optimum time to turn off the ads be based on Google-time? (US Pacific)

4:09 pm on Feb 22, 2007 (gmt 0)

WebmasterWorld Senior Member jomaxx is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Try it and let us know how it works. I do see a variation in click value, but IMO it's got more to do with Google smoothing out a site's daily earnings than it does with advertiser bids. I'm also skeptical it would improve one's smart pricing score.

Actually my site's best performing period is midnight to 8 AM, Pacific time -- maybe I shouldn't show ads during the day?

4:11 pm on Feb 22, 2007 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



hmmm the ability to turn ads on and off based on time and geoip... good idea for an adsense type software me thinks... i would buy something like that...
4:32 pm on Feb 22, 2007 (gmt 0)

5+ Year Member



good idea for an adsense type software me thinks... i would buy
something like that...

Not a problem to implement such changes in adlogger using some free "ip to location" database.
6:27 pm on Feb 22, 2007 (gmt 0)

5+ Year Member



I would just love to switch to some sitewide CPM ads for another supplier from about 10pm to 4am and then back to Madsense.
6:57 pm on Feb 22, 2007 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



Not a problem to implement such changes in adlogger using some free "ip to location" database.

sorry... I no understanding technikal Japanese. You can talka da simple Englis for me?

(translation : care to give a tutorial on what you mean for duhhhh... folks like me?)

Madsense.

Is this a new contextual ad program? Does it work as well as Kongtera?

7:17 pm on Feb 22, 2007 (gmt 0)

10+ Year Member



that is actually a good idea... i would try it if i had another test site, i wouldnt want to implement it on my main site where i depend on the earning i already make.

right now i have adsense and some cpm ads running at the same time, it be nice to simplify the ads spawned out, or even have them rotate and different rates and at different times.

someone try it and let us know the results.

7:37 pm on Feb 22, 2007 (gmt 0)

10+ Year Member



One could get really fancy, and try to turn off ads for the timezone of the user, based on IP geolocation, and not do it at all for non-US visitors...

If you don't want to go down the IP geolocation route, you could dynamically set a variable in Javascript with your servers current hour, set a variable to fetch your users local hour and find the "hour difference" between them.

You could then, again using javascript, choose not to show the Adsense ad to users who fall outwith a specified "hour difference" range.

7:50 pm on Feb 22, 2007 (gmt 0)

WebmasterWorld Senior Member jomaxx is a WebmasterWorld Top Contributor of All Time 10+ Year Member



I don't think the OP is concerned with geolocation or the user's local time anyway.
8:14 pm on Feb 22, 2007 (gmt 0)

WebmasterWorld Senior Member bigdave is a WebmasterWorld Top Contributor of All Time 10+ Year Member



If the concern is about what tthe ads are *paying* at a certain time, then the time zone of the *user* is not important.

I would find the outcome of the experiment to be interesting, but I doubt that I would ever bother to implement it myself.

8:49 pm on Feb 22, 2007 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



I have a rather small niche, so turning off ads between 12:00a - 8:00a would seem ideal.

Not sure if I will test it though.

9:23 pm on Feb 22, 2007 (gmt 0)

WebmasterWorld Senior Member hobbs is a WebmasterWorld Top Contributor of All Time 10+ Year Member



I think all this can be done by PHPAdsNew, both the time control and the geotargeting, Google it for how it can work with AdSense.
10:12 pm on Feb 22, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Here is why you see your EPC go up around 8am..

I, like many adwords advertisers, turnoff their advertising or drastically lower the bids. Mine are 80% off between 10pm and 8am EST/US.

10:25 pm on Feb 22, 2007 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



I get visitors 24/7

I've noticed periods when my average EPC falls - not only on a daily cycle, but also at week ends - and guessed that was because some advertisers were pausing their ads (or reducing their bids) during these periods.

But I still get visitors - I show the ads that are available at the going rate - a click is a click. If I have no ads, then I earn nothing.

As a publisher, I can see no reason to want to turn off or remove AdSense unless I have something better to put in its place.

10:57 pm on Feb 22, 2007 (gmt 0)

5+ Year Member



andrewshim, there is a "click fraud fighter/logger" - AdLogger. Also some sites provide free ip to country mapping database (can sticky link if interested). What i was trying to say is that should not be difficult to change AdLogger to check country using ip to country database, and add time bounds. But solution from Hobbs seems to be simpler/easier.
1:29 am on Feb 23, 2007 (gmt 0)

5+ Year Member



It would be interesting to create 2 sets of pages and 2 indexes one set with AdSense for the day and one with YPN for the overnight.

mmmmmm.....

1:32 am on Feb 23, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



If the lower ads do lead to site wide smart pricing, than yes, this is a great idea. But don't you think that Google knows that at midnight the ads get cheaper and it's not publisher's "fault"?

What do you think guys?

11:43 am on Feb 23, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I removed all Adsense last night. Just put it back. Let's see what happens.
11:52 am on Feb 23, 2007 (gmt 0)

WebmasterWorld Senior Member pageoneresults is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Your website statistics will give you a clear picture of which timeframes to target. I find that clients targeting the United States have specific days and times when traffic levels are at their peak.
2:48 pm on Feb 23, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I tried and it did not work well. No miracles.

My verdict: not worth to do it.

3:42 pm on Feb 23, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Might be interesting to create a "day" channel and a "night" channel, hmm.

Why would a publisher want to avoid night clicks? The only reason I can think of is based on the assumption that night surfers are less likely to convert than day surfers. If you think you're being smartpriced, you might want to cull out some poorly-converting clicks in the hopes that you may get back in the smartpricing algo's good graces.

7:23 am on Feb 24, 2007 (gmt 0)

5+ Year Member



Why would a publisher want to avoid night clicks? The only reason I can think of is based on the assumption that night surfers are less likely to convert than day surfers.

If I remember back to my Adwords days, that's exactly what many advertisers have concluded.

7:30 am on Feb 25, 2007 (gmt 0)

WebmasterWorld Senior Member hobbs is a WebmasterWorld Top Contributor of All Time 10+ Year Member



For those planning to try this, do it the smart way:

Do not just clear ads code, replace ad units code with referral banner, affiliate code, or other networks code and there are plenty of other networks, this way you still make money even while testing, and get a good chance to know better alternates to AdSense.

9:18 pm on Feb 26, 2007 (gmt 0)

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I have experimented with this in August last summer

[webmasterworld.com...]

4:24 am on Feb 27, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Why would a publisher want to avoid night clicks? The only reason I can think of is based on the assumption that night surfers are less likely to convert than day surfers

We track conversions based on the time of day and night visitors are a horrendous waste of money for us.

While one can certainly make assumptions, I have no solid idea as to the psychological reasons behind it. I do however have two years of stats that have shown it's simply not worth advertising at night for us.

7:30 am on Feb 27, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I removed all Adsense last night. Just put it back. Let's see what happens.

I tried and it did not work well. No miracles.My verdict: not worth to do it.

Afraid with smart pricing you are not going to get an instant feedback like that. You will have to keep it up for a month (probably) in order to see if your change has an effect on eCPC

11:34 am on Feb 27, 2007 (gmt 0)

10+ Year Member



No way! I like making money 24/7 ;)
12:10 pm on Feb 27, 2007 (gmt 0)

10+ Year Member



what about cpm ads? Since november, my earnings are 50% cpm ads.

And my earnings have increased, so it is not that I'm showing more CPM ads because of all that smartpricing thing or so.

Also, I believe that it is better to keep the ads layout steady with no major changes. In the last two years many tricks have been tested and there is not much magic left to perform.

Quality traffic and a good ad placement is what works.

Enrique

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