Welcome to WebmasterWorld Guest from 18.104.22.168
I don't know if some AdWords advertisers have a time block when they advertise each day, e.g., 9 - 5 p.m., or at some time they think visitors are serious traffic, although it seems like it. Even if they don't, the net result is virtually the same if they have daily budgets, which are usually met each day.
Anyway, I'd like the equivalent option or Adsense match. The ability to switch off Adwords during the least profitable times of the day would be good to protect the integrity of the site from junk MFA ads which come out at night like bats out of hell.
I don't foresee Google offering Adsensers the option from the Adsense control panel. But there is a simple workaround. It would require two sets of web pages: one with ads, one without. Then uploading daily, which is easy and fast enough with all files in one folder. Time: two minutes.
My main site sees the value of clicks rise from about 8 a.m. each day until about 5 p.m., after which they go down steadily for the rest of the day...
I wish Adsense stats showed hourly data with click value for that hour, but you can monitor it yourself.
They have just recently added Google AdSense click-tracking, and they have worked hard to make sure that it remains within the Google AdSense TOS - as a matter of fact, I believe under the old name, they had direct contact with the Google AdSense people and they probably still do.
Just to clarify - it does not alter the AdSense code in any way (which would, of course, be a violation of the TOS).
It does allow you to vary your advertising based on time of day, day of week, etc. (I just checked the site).
Somebody posted a thread here about using it with AdSense, but I can't find it right now.
That said, it all depends on your site. Several of my sites tend to concern things of interest to people all over the world - my main advertisers (I'm talking about the ads I see most often), ship all over the world. As such, I let them run 24/7.
Nevertheless, if you think that this time period is one of low earnings, instead of cutting off Adsense, you might try reducing the frequency of Adsense ads - you'll see fewer clicks, no doubt, but perhaps not in proportion to the frequency reduction. I.e., if you cut Adsense frequency in half, you might find your clicks only fall off 25% (from less repetition of the same ads, etc.)
Does anyone do this? The idea is based on the value of clicks being lower during the night, pulling down the site, potentially leading to smart pricing.
Maybe you should take a step back and realize you're dealing with a global economy and varying exchange rates. AdSense is dynamic and people in different geographic areas, varying cities, states or countries, see target ads for their area, maybe some global ads as well.
For example, someone from Australia clicking on an Australian ad may pay a bit less because of the exchange rate.
Don't know about you, but I'll take anyone's money from Tibet to Luxembourg, it's all good.
Maybe you should take a step back and realize you're dealing with a global economy and varying exchange rates. AdSense is dynamic and people in different geographic areas, varying cities, states or countries, see target ads for their area, maybe some global ads as well. For example, someone from Australia clicking on an Australian ad may pay a bit less because of the exchange rate. Don't know about you, but I'll take anyone's money from Tibet to Luxembourg, it's all good.
What about smart pricing? I see your point, but don't see how it takes SP into consideration. I don't know that Google does "geo-smart pricing," i.e., smart prices you for some countries, but not others. I suspect they pool all countries into one number. I'm seeing some signs that SP is getting more specific, i.e., not account-wide any more, but I don't know that Google has geo-SP yet.
If the lower ads do lead to site wide smart pricing, than yes, this is a great idea. But don't you think that Google knows that at midnight the ads get cheaper and it's not publisher's "fault"?
What do you think guys?
It doesn't matter what we think, we are only speculating here and it is unfair of Google not to respond to this ... it's also bad business because if it has no effect and they DO take it into consideration then they are losing money by not contributing to this discussion.
Of course, maybe their silence is evidence that such is the case and they would like us to block ads during the night so that we can all show the more expensive ads during the day ...
... we just don't know ...
If somebody wants to do an extended test (at least 1 month), I'll be happy to consider the results, but I am highly skeptical that suspending ads for 1/3 of the day or even more can possibly have a net positive outcome.
1. Any time wasted on "tweaking" adsense is time and therefore money wasted.
2. Google charges Advertisers CPC and pays publishers CPM.
Therefore, instead of wasting energy on a system that is completely controlled by a third party, spend all time to improve site. Develop "real" advertisers that you have a relationship with or other income streams. The less adsense, the better.
It would require two sets of web pages: one with ads, one without. Then uploading daily, which is easy and fast enough with all files in one folder.
OR.. as the potential geek you are, you could just program an "IF" statement based on time of the day in your preferred server-side language, don't you think? ;)
Create a PHP block with Adsense ads to plug in. When you want the adsense turned off, replace the PHP block with a different one.
OR ... you could just use an IF statement and conditionally show one or the other automatically based on the time range you programmed. ;)
I feel so happy today! :)