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What is your best Adsense tip?

     
10:45 pm on Feb 16, 2007 (gmt 0)

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I am always asked "what is your best Adsense tip?". Here is my five best and most important Adsense tips:

- Less internal and external links on the page
- Having the ads with the same background color as the page background
- Having one leaderboard 728 x 90 text ad at the top and one at the bottom of the page
- Having one 300x250 text ad at the middle of the page somewhere among texts
- Well optimized pages with a good title, description, <h1> headline and ... .

Can you add more tips?

10:47 pm on Feb 16, 2007 (gmt 0)

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- Don't count on Adsense for your entire website income.
11:34 pm on Feb 16, 2007 (gmt 0)

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WebmasterWorld Senior Member ken_b is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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My best tip.... don't panic!
11:57 pm on Feb 16, 2007 (gmt 0)

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- visit webmasterworld on daily basis :) and read.
12:02 am on Feb 17, 2007 (gmt 0)

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Content is king ... and don't forget your users.
12:05 am on Feb 17, 2007 (gmt 0)

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- Periodically tweak and test.
- Stay on top of filtering undesirable advertisers.
12:06 am on Feb 17, 2007 (gmt 0)

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Change your ad layout/colors frequently to prevent ad blindness.
12:26 am on Feb 17, 2007 (gmt 0)

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>Can you add more tips?

Yes, go easy on the ads, leave room for content.

2:16 am on Feb 17, 2007 (gmt 0)

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what is your best Adsense tip?...
read the Term & Conditions before you ever put the ads up.
8:45 am on Feb 17, 2007 (gmt 0)

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experiment with new things. Then experiment, after that again experiment. When you finished with experimenting start a new experiment then.....(start reading from the first line)
9:20 am on Feb 17, 2007 (gmt 0)

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As Hobbs says.. Add quality content and reduce ads in the face..
9:28 am on Feb 17, 2007 (gmt 0)

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Only one and it's been said, but is worth repeating.

Content is king.

Good content providing genuine value to the visitor and advertisers.

1:09 pm on Feb 17, 2007 (gmt 0)

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You would have to give me $89 first.
1:11 pm on Feb 17, 2007 (gmt 0)

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Take a look at your site as a user not as a webmaster.
What would you change in order to come back?

Take a look at your site as an advertiser not as a publisher.
What would you change in order to advertise on that site?

What you need is happy visitors and happy advertisers.

1:48 pm on Feb 17, 2007 (gmt 0)

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Many ignore "5% increase" methods, but when you do dozen of them and calculate the cumulative effect... :-)

"Double your income" methods only apply to beginners.

1:58 pm on Feb 17, 2007 (gmt 0)

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have unique quality content, but don't meet everyone's wishes - underdeliver and let the ads do the rest
2:47 pm on Feb 17, 2007 (gmt 0)

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"Less internal and external links on the page
- Having the ads with the same background color as the page background
- Having one leaderboard 728 x 90 text ad at the top and one at the bottom of the page
- Having one 300x250 text ad at the middle of the page somewhere among texts "

I don't whole-heartedly agree with this. Every site is different, as is every niche.

This advice does not personally work for me on most of my sites and the sites I manage. I find less is more. For some sites I have no visible ads above the fold. I want my customers to read my content - not immediately exit via an advert. It can also make the site look trashy.

Whilst well blended ads can - and often are, very good - in some instances it is far better to make the advert stand out as such.

I personally think the best tip is to try your own permutations of advert display - as sites are all different, and want different user actions.

The best tip is to read - then re-read the TOS. Make sure you are compliant to ALL the TOS. If in doubt, don't trust a forum reply - ask adsense to take a look at your site, ask them if they are happy BEFORE you place the ads on it.

2:48 pm on Feb 17, 2007 (gmt 0)

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What is your best Adsense tip?

There are many good AdSense tips, but I think the best one comes from Google itself:

1. Focus on the user and all else will follow.

Our Philosophy: Ten things Google has found to be true [google.com]

3:19 pm on Feb 17, 2007 (gmt 0)

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If your site is new, buy traffic so you'll have more data to analyze and tweak your settings.
3:25 pm on Feb 17, 2007 (gmt 0)

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TIP 1:

Remember that AdSense is a work in progress, and that what works today may not work tomorrow.

This leads to TIP 2:

Ask yourself, "Would my site have a reason to exist without AdSense?"

This leads to TIP 3:

Don't let the tail wag the dog.

3:28 pm on Feb 17, 2007 (gmt 0)

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check out this thread:
[webmasterworld.com...]
4:47 pm on Feb 17, 2007 (gmt 0)

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Trannack, what are you doing giving out free info! ;)

OK, I'll give it to you, since I see some illustrious members on this thread.

widgets.com has the index page> make your nav links to

widgets.net that has the pages (don't market this site, just put up a logo graphic and a click through to the .com index)

This isolates the pages from the index keywords and lets the copy and keywords of the indivdual pages select their own ads without interference from the niche topic that brought them in. Keep the topics reasonable and close to your audience's taste and near the original niche topic.

You can paypal your $89 to:

[edited by: TheTraveler at 4:58 pm (utc) on Feb. 17, 2007]

7:07 am on Feb 19, 2007 (gmt 0)

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- Less internal and external links on the page
This could affect negatively your PageRank, and so you get less visits. Actually, my best CTR come from the directory of external links subsite.

- Having one leaderboard 728 x 90 text ad at the top and one at the bottom of the page
- Having one 300x250 text ad at the middle of the page somewhere among texts

The leaderboard doesnt work here, but the best format seems to be the large rectangle.

Content is king
Content is not King, jack at best. TRAFFIC is king. I know sites with pretty good unique original content with poor visits, and lots of site with nonsense content with lots of visitors. So, if you want to make money with adsense you need traffic. Its is not strict necessary that good content will give you lots of visits.

10:29 am on Feb 19, 2007 (gmt 0)

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My best adsense tip? Easy.

Do not click on ads in your own website.

Don't let your wife, kids or friends do it. Don't 'accidentally' do it, don't do it just to 'test' everything is working.

I know it sounds obvious, but about once every two months, we get a thread 'I wuz kicked from Adsense, 'cos i mighta jus clicked an ad or 2 (or twenty)'.

12:46 pm on Feb 19, 2007 (gmt 0)

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In the following order

1. Improve traffic

2. improve CTR

3. Improve content

Content is the least important of those three

1:41 pm on Feb 19, 2007 (gmt 0)

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"content is king"

philosophically I agree, I want to give my visitors good value - in reality, my best paying pages in terms of well-targeted ads, page visits and click through rates have more concise, less informative text.

Toptips - keep learning, keep experimenting, keep in the ToS, don't give up, keep setting realistic targets

2:56 pm on Feb 19, 2007 (gmt 0)

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Do not click on ads in your own website.
Don't let your wife, kids or friends do it.

Hmmm. I don't understand why so many people in this forum go around telling everyone they know what Adsense is, how it works, where it is on their site and then have to follow that up with: "Don't click on my ads!"

A legitimate click is a legitimate click. If a friend visits your site and then clicks on an adsense panel because they are following the link, that is perfectly okay.

So my best Adsense tip is: Don't tell your friends and family about how the CPC model works, don't tell them which parts of your site are CPC-based advertising and...

...relax.

N.B. If pressed by friends on how the advertising works on my site I explain to them how the CPM and CPA models work and usually leave it at that.

7:03 pm on Feb 19, 2007 (gmt 0)

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Keep visiting this forum.

Pay attention to TOS.

Grow in content/traffic.

After few years be prepared to see without any warning your adsense incoming decrease in 70% with respect previous year!

Hope this help.

9:59 pm on Feb 19, 2007 (gmt 0)

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My #1 tip: Focus on content.

If you are light on content, and heavy on ads, or just light on content in general, you're site is going nowhere.

People will find your site, find it has nothing to offer, will click the ad and leave the site.

You get paid for the click, but guess what. Five minutes from now, they've forgotten your site.

If you put out quality content, people will email your site to friends, people will link to your site, people will come back to your site. Quality content will easily generate a lot of traffic, as well as put you in the good graces of the search engines (through links to your site).

Are people making money from putting out crappy sites that lack in content, in the hopes that visitors will click through to other sites? Sure. But in the end, I think they work harder for less (and it's probably much less enjoyable).

Somebody asked me last fall - they said they had $500 to sink into an AdWords campaign. I looked at their site as a courtesy to them (they're a friend) and told them that they could sink $500 into AdWords, and for a brief amount of time they would raise awareness of the site, and potentially they would make their $500 back through clicks/traffic, but as soon as the AW money runs out, they are right back to square one.

My advice to them (which they eventually took after burning through $200 on AW) was to instead spend the money paying for well-written, unique content, or to go out and purchase the equivalent amount of products (their site was about a fairly specific product type) and do really in-depth reviews themselves.

They have generated more traffic with their reviews in the past two months than they did with the their brief flirtation with using AW to drive traffic to their site. They even ebayed the products they bought to recoup some of their costs.

Which leads me to my second best tip: Patience. If you do not have patience, you will not do well when it comes to trying to make money through AS, etc.

11:01 pm on Feb 19, 2007 (gmt 0)

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Great advice, gendude. What you're basically saying is, don't be in it for a fast buck. I could've spammed up my top performing site to squeeze some more money out of the traffic, but then I wouldn't have gotten the links I've gotten, including one from the MSNBC web site. Other sites in the niche have spammed up their pages, and they'd never get such links as a consequence. But I bet they don't even know what they've lost out on. If you start to see your visitors simply as dollar signs, you've gone down a bad path and may be making decisions that unintentionally harm your bottom line.
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