revenue from ads with NO CHANNEL.

how do you figure out what pages they are on?

[shortbus1662]

My average eCPM for the day is always way higher than the eCPM from the two channels that give me about 95% of my earnings.

So let's say, for discussion's sake, that I'm making 12 dollars cpm on average, but the channels that get most all of my views/clicks have an eCPM of say 8 dollars.

For argument's sake, let's say that same eCPM was 21 and 18 not long ago, but that would be another hypothetical situation...

So, when I add up all the revenue from my channels, it doesn't equal the total revenue for the day.

So that revenue must come from ads that don't have a channel assigned to them.

I'm sure this was from when I first started using adsense and I didn't use channels I guess, it's been a long time.

Anyway, knowing what pages those ads are on would go A VERY LONG WAY towards helping me figure out how to increase the eCPM on ALL OF MY PAGES because whatever I did with those pages, it must have been something done right.

Is there any way to figure this out?

[LifeinAsia]

Add channels for the pages that don't have them.

[Pengi]

URL channels may help you if your site structure is suitable and/or you don't have too many pages.

[mattg3]

I think some people click on ads in the Google cache.

[shortbus1662]

asia and pengi,

I already use channels. And how can I find the pages that don't have channels, to add the channels? Finding the pages that don't have channels is the point!

Matt,

You really think Google cache could account for that much?

[LifeinAsia]

What's so difficult? Do a search of all your pages that have AdSense code and match against the channels you have. All the pages that aren't already channels, simply make a new channel for them.

[shortbus1662]

thanks for the suggestion. I have too many pages to do that. I guess if there is no other solution, I won't have a choice.

[Pengi]

It all depends on your site structure - this worked for me but may not work for you.

1) Use URL channels not custom channels (for custom channels the AdSense code needs to be different, so it requires changes to the code to add channels later - URL changes just depend on the site organisation)

2) My site is organised into a heirarchy of directories and pages. I have a matching heirarchy of URL channels.

3) I track the data in the URL channels in a spreadsheet. If I see that the value for a directory is less than the sum of the values for its sub-directories, then I know that some pages or folders have been missed. Obviously this won't help you if your structure is flat.