How much does a site make if the ctr is 5%

[pinto172]

I am currently in the process of buying a website out and I want to know how much revenue should I expect if the CTR on there site is 5% supposedly.

I heard this is not even possible maybe I am heard wrong. I just need a rough esimate on what they could be making.

They have an average of 4,000 - 9,000 unique visitors per month.

If there is any other information you need to figure it out let me know.

Alan

[pinto172]

This is what the owner wrote to me

" If you advertised your products vi banner ads, etc.. with a click through rate of just 5%, at .10 per click you'd save over $900/year.
Assuming you could find another website with a 5% click through at only .10/per click. "

[jomaxx]

5% is quite achievable, but I'd try to get some independant reporting of the actual traffic and earnings level of the site. AdSense stats, Google Analytics, site logs, etc.

[ann]

That's like asking How high is up. You should take a lot of other parameters in perspective.

Ann

[Januuski]

Simple math: average 6,500 visitors. If they see on average 5 pages per user you have maybe 33,000 page views per month. If you put adSense on every page and will get eCPM of $3.00 you are looking at about $100/month from adsense. If you want your money back in 2 years the website is worth of $2,400 (24month x $100). Since you cannot trust them and the page views can be less than 5 pages per user I wouldn’t pay more than $1,200 for this website.