content ppc vs. search ppc

[daniels8250]

Hello Guys

Ive looked everywhere for average adwords ppc and got very different figures. i saw an avg. ppc of 0.32$ and 1.36$, the question is what is the right one, maybe one is for the content ppc and the other is for the search ppc. what is the adsense avg. ppc , if i see 0.32$ for example its after google's cut or before?

Thank you all

[joelgreen]

if i see 0.32$

If you see it in your AdSense account then it is after Google's cut :)

If you see it somewhere else - it can be either after or before (most likely after).

But there is not answer to your "what is the adsense avg. ppc" question. CPC depends on many factors like niche, conversion rate, competition, and 100s others. So I would say there is no concept of "adsense avg. ppc". Anyway it would not make much sense.