confused between Page CTR and Page Ecpm

How to improve?

[tabish]

if my Page CTR is 5% and Page eCPM is 2.89$ then what does it means?

Do i need to update/optimized any thing on pages to get the better results?

Regards

[joelgreen]

It all depends on niche. Such results may be ok for your site's niche.

CTR is how often visitors click on ads
eCPM is how much you would earn for 1000 impressions (includes CPM and CPC ads)

[LifeinAsia]

CTR = "Click Through Rate," a measure of how often people click on the ads. A 5% CTR means that for every 20 page impressions, you've gotten 1 click (1/20=5%).

eCPM = "estimated revenue per 1000 impressions," an estimate of your revenue for every 1000 page views. An eCPM of $2.89 means that based on data so far, you will receive an average of $2.89 in clicks for every 1,000 page impressions.

Note- I believe that should probably be ad impressions, not page impressions.