site exclusion for advertisers is now unlimited

probably will hurt the publishers who do not deliver users who convert

[elsewhen]

from the official blog:

[adwords.blogspot.com...]

[Jon_King]

That is great news. To help a bit further wild cards should be added so I could nix *.info in one line.

[europeforvisitors]

That's good news, but I wonder how many advertisers have time to play Whack-a-Mole with hundreds or thousands of undesirable sites (especially if most profligate offenders join the domain-of-the-week club).

The tool would be more useful if advertisers could exclude publisher accounts, not just domains or sections of a site.

[incrediBILL]

When will the converse be true and the competitive ad filter be unlimited?

It seems publishers are being the ones discriminated against with advertisers getting all the power.

[europeforvisitors]

It seems publishers are being the ones discriminated against with advertisers getting all the power.

To quote an old expression, "He who pays the piper calls the tune."

[elsewhen]

over the long run, this could improve revenues for quality publishers. giving advertisers the ability to better control where their ads are displayed, ought to bring more of them to the content network.

giving them even more power to choose where their ads appear would be even better.

[incrediBILL]

To quote an old expression, "He who pays the piper calls the tune."

You forget than the MEDIA controls the distribution, not the advertisers.

Only in the land of AdSense is the 'media' hobbled.

[europeforvisitors]

In the case of AdSense, Google plays the "media" role. We provide the space on our pages, and Google decides which ads are displayed.

That's in the nature of the system. Publishers who demand full control (or even extensive control) over the ads that appear on their pages need to find rep firms or sell ads direct.

[MThiessen]

This might explain my increase in revenue. The increase is primarily PPC. If the MFAs are being weeded out of my sector the bidding might be getting better.