Adsense/Adwords Update

How is it affecting you?

[mikey158]

Just a quick poll ...

Since yesterdays update.. how has it affected your earnings?

My CPM is down roughly 35%.

[europeforvisitors]

What update?

[mikey158]

you know the "scheduled maintenance" that occured yesterday which normally results in less money for you and me and more money for G.

[ken_b]

which normally results in less money for you and me and more money for G.

That has never been my experience with these routine maintenance times.

[chocorol]

you know the "scheduled maintenance" that occured yesterday which normally results in less money for you and me and more money for G.

"Scheduled maintenance" is just that, a maintenance, not an update. Everything is just the same for me.

[europeforvisitors]

No changes here, either, except for a slight rise in EPC over the past couple of days. (Nothing worth celebrating--just the usual up-or-down variation.)

[Pengi]

No change - just routine maintenance, as usual.

[jomaxx]

I disagree with the whole premise for the question. I've never noticed any such effect, and it's certainly not clear to me why an extended outage of the reporting facility would be required in order to pay publishers less.

[DamonHD]

Hi,

I've noticed that some of the Google Analytics HTML/formatting is broken for me (for FF2.0.0.1).

No other changes for me that I can see.

Rgds

Damon

[jawhite]

well it may be totally coincidental but since the maintenance my CTR and earnings are down about 30%

[BigDave]

If anything, the maintenance seems to lead to slightly higher earnings in the following days, as it seems that it catches up on some of the stuck clicks.

Judging the results of an "update" on one day of a holiday weekend in the US seems a bit foolish to me.

[bwnbwn]

I don't suppose those that you guys with the lower percentages ever figured into the equation, "weather" "ice" "no power" etc to a lot of homes and not concerned about a search right now.

Seems absurd to compare 1/2 a day to anything geeze ya'll got to much tme or not enough work on your hands.

[trinorthlighting]

Yea, our earnings are down, but with the ice storm our traffic from the midwest is extremely low.

[danimal]

we have no way of knowing what "scheduled maintenance" really is.

i do know that i haven't had any more login problems since then, so perhaps google fixed something as part of the down time(?).

remote as it seems, we can't rule out the possibility that google did something that could have affected publisher earnings somehow.

[andrewshim]

remote as it seems, we can't rule out the possibility that google did something that could have affected publisher earnings somehow.

agree.

[europeforvisitors]

remote as it seems, we can't rule out the possibility that google did something that could have affected publisher earnings somehow.

Or that the affected publishers didn't do something that could have affected their earnings somehow.

Or that advertisers didn't do something that could have affected publisher earnings somehow.

Or that God didn't do something that could have affected publisher earnings somehow. (Some people do believe in predestination, after all.)

[mikey158]

still down here .. about the same. Regarding ice and slower traffic, you will notice I said that my CPM is down. This has little to do with traffic.

[andrewshim]

Or that the affected publishers didn't do something that could have affected their earnings somehow.

agree

Or that advertisers didn't do something that could have affected publisher earnings somehow.

agree

Or that God didn't do something that could have affected publisher earnings somehow. (Some people do believe in predestination, after all.)

Yes and no. God could give us all the fish in every ocean if He wanted to, but He chose to give us fishing rods (Adsense and brains). What we do with them is up to us! ;) ;)

[iwannano1]

Mine is down by 30% but I guess it is temporary. It happened in past as well but it recovered in few days or weeks. Hope this will not continue for a long time.

[Raymond]

My EPC is down 50% these 2 days.

[frox]

mikey158:

you know the "scheduled maintenance" that occured yesterday which normally results in less money for you and me and more money for G.

jawhite:

well it may be totally coincidental but since the maintenance my CTR and earnings are down about 30%

While it might seem that these two posts reinforce each other, they actually contradict each other: if jawhite has a smaller CTR, Google will NOT be making more money.

jawhite: a lower CTR might be the result of:

1) changes in targeting. Do you see a different kind of ads?
2) changes in advertisers' inventory. Not much you can do about that..
3) changes you did to the site. Think if there is something you can undo

related to point 3: about a month ago, I started a partnership with a large local bookseller, putting on all the pages of a site a phrase like "you can help this site purchasing this book: " and listing a random book from a hand-picked list of books.

All these "bookish" stuff was read by Adsense and I started having ads about books instead of ads about my main topic. As a result, CTR dropped to half.

It took me a while to spot the problem, and I am now slowly gaining back to my normal CTR.

Note to self: read about section targeting