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Other than English Language sites

What are comparative eCPM levels?

         

Web_Savvy

11:39 pm on Jan 10, 2007 (gmt 0)

10+ Year Member



I'm wondering about the general eCPM levels of non-English language sites as compared to English language sites.

I've read here (and know from our own long term experience) enough not to expect specific numbers etc., mainly beacuse one site's/account's numbers generally and necessarily do not have any bearings on those of anoher site.

However, supposing we hava an English language site making, as a random example, $20 eCPM. If we were to translate this site into say, German, Italian, Spanish, Chinese etc., approximately what eCPM can we expect these translated sites to make?

I believe the numbers would vary widely from language to language in all probability, as they would vary depending upon site topic and other factors as well. Still, even rough-rough ideas, about specific languages would also be useful to us.

Anyone with some experience on something like this, come out and 'fess up! :-)

Genuine1

11:49 pm on Jan 10, 2007 (gmt 0)

10+ Year Member



I have translations in spanish, german, french and all pay pretty well. The main thing that happens though is you get more traffic and they head for the uk site anyway! Seems they find stuff in french cant read my translation well and since they all speak english anyway go to the uk site.

Web_Savvy

11:59 pm on Jan 10, 2007 (gmt 0)

10+ Year Member



Thanks for the quick, useful and encouraging response, Genuine1.

Awaiting more responses....

OutdoorWebcams

8:21 am on Jan 11, 2007 (gmt 0)

10+ Year Member



I just checked last month stats of my trilingual site (german, english, italian).

The eCPM stays within a five-percent-range across the languages, e.g. eCPM best language $10.50 and eCPM worst language $10.00 (with lower EPC compensated by better CTR).