Forum Moderators: martinibuster
Their new referrals case study shows a clear example of the publisher writing some lead in text recommending firefox with a firefox referral ad unit embedded in the text.
[adsense.blogspot.com...]
So I guess this means that we can "draw undue attention" to the referral ad units?
I know this has been brought up here before, but this seems to clarify it a bit.
In fact, on their new "referral optimization tips" page, they actually spell it out and suggest that we actively endorse the referral products (their #1 tip):
From the Referral Optimization Tips Page here [google.com]
(the bold is theirs)
Actively endorse the products you refer. Unlike with AdSense for content ads, we encourage you to endorse referral products by calling attention to the button or text link. If you believe in the quality of the product that you're referring, feel free to let your users know! Of course, in line with our policies, you may not click your own ads nor encourage conversions for deceitful reasons.
[edited by: Rodney at 1:50 am (utc) on Jan. 9, 2007]
Actively endorse the products you refer. Unlike with AdSense for content ads, we encourage you to endorse referral products by calling attention to the button or text link. If you believe in the quality of the product that you're referring, feel free to let your users know! Of course, in line with our policies, you may not click your own ads nor encourage conversions for deceitful reasons.
That seems interesting. I do see in their examples how they specifically mention the referral product (ex: firefox is a great browser), but still, they don't specifically call attention the the button or link themselves (ex: click on the button to download!).
