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Safe CTR adwords/adsense , MFA

For adwords and for natural traffic

         

Thaparian

4:50 pm on Jan 8, 2007 (gmt 0)

10+ Year Member Top Contributors Of The Month



I started using adwords recently.
I am getting pretty good profits

Is 50% a safe adsense CTR for adwords traffic?

I am using just 2 ad units ,336 and skyscrapper.

The page is not really MFA, beaciuse it is helpful to user as it provide good information. The users gets what the ad promises.
"Not mere links as most MFA sites does."

There are no links at all in the page. Just content and ads.

Whatever i am doing, does this violates google adsense TOS in any way?

If i use similar site layout for my main site which gets traffic from google, (i.e. to hide all navigation links and showing only ads and content,) then my CTR can shoot upto 30-40%.

Google don't like sudden increase in CTR i guess.

What to do so that i maximize earnings as well as i don't violate TOS?

Pengi

5:18 pm on Jan 8, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Of course this sort of site is not well favoured (supposedly by Google, and certainly by many publishers).

You would find it hard to show that this site has not been created solely for the purpose of displaying adverts - so strictly it is violating the AdSense policy and it is an MFA site irrespective of having some content.

50% CTR is possibly typical for this sort of site - I assume all your traffic arrives from AdWords, so you have pre-selected people who will click on an Ad.

There are no links at all in the page. Just content and ads.

I'm not sure of the impact of this - are you saying that the only way your visitors can progress from the landing page is by clicking an Ad? I think this could cause you problems. Certainly add links to other pages of your own, and don't be frightened of adding links to external pages.

Be prepared for your traffic to be wiped out by the AdWords Quality Score algorithm, and for your profit to be eroded by smart pricing!

[edited by: Pengi at 5:21 pm (utc) on Jan. 8, 2007]

Thaparian

5:53 pm on Jan 8, 2007 (gmt 0)

10+ Year Member Top Contributors Of The Month



If i use hidden links to lot of sites?

Will google still score me low on quality score?

[edited by: Thaparian at 5:55 pm (utc) on Jan. 8, 2007]

Pengi

6:03 pm on Jan 8, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



If i use hidden links to lot of sites?

IMHO this sort of totally underhand practice is just what needs to be stamped out.

Do you really believe that Google will be letting you use this sort of trick to allow your quality score to improve - just the opposite.

What is the legitimate use of a hidden link? Why do you not want to include Genuine visible and useful links.

To my mind "You Are The Weakest Link - Goodbye"

jatar_k

6:04 pm on Jan 8, 2007 (gmt 0)

WebmasterWorld Administrator 10+ Year Member



they'll catch hidden links, you'll be lucky not get the site banned

Thaparian

6:52 pm on Jan 8, 2007 (gmt 0)

10+ Year Member Top Contributors Of The Month



Well i am not hiding links now.

I'll play safe.