Forum Moderators: martinibuster
I have sold the company and will be removing the products and company info. I then plan to add content and articles and tools that people in my industry would find useful.
The reason for conversion vs a new site is that the existing comercial site already ranks well for many of the keywords for the market i want to serve.
So here is they plan, please comment:
Remove outbound links to partners (offsite) and product pages (onsite).
i am assuming this will help me rank better?
Change content on keyword named pages from product info to general content and useful info about the keyword
Add articles
Add tools for the users
Add other content
Do seo so pages rank higher
add new pages and content
put asense code on pages
make money when people click
what an I missing and am I way off or on track
thaks
pat
Remove outbound links to partners (offsite) and product pages (onsite).
i am assuming this will help me rank better?
I assume that these link partners are currently linking to you. Once they find out that you have tried to gain one way links at their expense you would risk losing them altogether.
Change content on keyword named pages from product info to general content and useful info about the keyword
A halfway decent search engine (such as Google) should be able to figure out pretty quickly that you're trying to scam it with an "unnatural" substitution of new content on existing pages. This might not lead to a penalty, but at the very least, it could--and probably should--be perceived as a negative "signal of quality." (Still, this really is a topic for another forum, since it isn't directly related to AdSense.)
Suggested changes to your plan:
Don't get rid of outbound links, add more. If your goal is to be an informational resource site, then be a resource and link to the appropriate sites. That will lead to more people linking to you, in turn getting you more traffic.
Why get rid of the product pages? Why not turn them to informational pages about the product? Then add more product pages about the products of others in the industry. Informational pages/reviews can get you some of the best combinations of traffic and CTR out there.
I learned the hard way. Don't ever take away from a site, add to the site, and preferably not all at once!
The products are no in someone elses hands (the buyer of the company) so I will write content rich pages about other vendors of the same types of products.
thanks
pat
