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Google AdSense or Yahoo Publisher Advertising Network?

10:57 am on Dec 24, 2006 (gmt 0)

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I'm about to start a new website and I was wondering if anyone knows which program is bringing in websites more money.....

Has anyone done a comparison study on this?

Ive heard of some webmaster doing better with yahoo, because the advertisers with yahoo are more of a corporate level?

But I feel that Google is more stable.......
I guess the bottom line on this is more money$$$
Does anyone have any insight on this?

Thanks in advance for your input....


2:42 pm on Dec 24, 2006 (gmt 0)

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There's no one-size-fits-all answer. (That's why testing was invented!)
3:53 pm on Dec 24, 2006 (gmt 0)

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I've only used Adsense but have hear others comment that they (at least initially) received higher PPC with Yahoo. However, over the years I've learned that Yahoo is not to be trused to do the right thing with their partners. Google a little more so.
6:25 pm on Dec 24, 2006 (gmt 0)

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I heard that yahoo won't give you credit for clicks outside the USA not sure if it's true or not, something to consider/look into before making the leap.
6:31 pm on Dec 24, 2006 (gmt 0)

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Yahoo's ad inventory is limited
Only US publishers are accepted
6:40 pm on Dec 24, 2006 (gmt 0)

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yahoo only wants traffic from the usa, so to protect your account, you'll probably want to use geotargeting to filter everything you send to them.

i would start out with adsense, using channels to optimize, with epc being the top priority, and ctr the secondary priority.

the gamble with ypn is whether or not there are enough quality advertisers in your sector.

adsense probably will not want all of your traffic, so remove it entirely from the pages with the worst epc, and put ypn on those pages.

7:26 pm on Dec 24, 2006 (gmt 0)

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my expereinces with about a year of yp and over 2 with adsense...

yahoo==higher per click payout but horrible ctr
adsense==lower per click payout but alot lot higher ctr

in a months time the adsense clicks at around 5-6 cents a pop earn 3-5x more than the much higher but smaller amount of ypn clicks.

so on my sites ypn basically gets the pages that don't work for adsense. i have at least one page where ypn outperforms adsense, but thats due more to ypn letting me set targetting manually than their system. but from the ads that i get from ypn, i can see where some sites could do really really well with it.

10:25 pm on Dec 24, 2006 (gmt 0)

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If MS buys Yahoo this year, we could see a real competitor to Google's program. From what it looks like, the only issue with YPN is a lack of advertisers comparable to what G has, but if a much rumoured takeover/merger between MS and Y happens, this could likely change.

One way that YPN is better offhand is that one gets to talk to a real person via telephone.


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