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Has anyone done a comparison study on this?
Ive heard of some webmaster doing better with yahoo, because the advertisers with yahoo are more of a corporate level?
But I feel that Google is more stable.......
I guess the bottom line on this is more money$$$
Does anyone have any insight on this?
Thanks in advance for your input....
joined:Oct 27, 2001
joined:May 5, 2005
i would start out with adsense, using channels to optimize, with epc being the top priority, and ctr the secondary priority.
the gamble with ypn is whether or not there are enough quality advertisers in your sector.
adsense probably will not want all of your traffic, so remove it entirely from the pages with the worst epc, and put ypn on those pages.
yahoo==higher per click payout but horrible ctr
adsense==lower per click payout but alot lot higher ctr
in a months time the adsense clicks at around 5-6 cents a pop earn 3-5x more than the much higher but smaller amount of ypn clicks.
so on my sites ypn basically gets the pages that don't work for adsense. i have at least one page where ypn outperforms adsense, but thats due more to ypn letting me set targetting manually than their system. but from the ads that i get from ypn, i can see where some sites could do really really well with it.
One way that YPN is better offhand is that one gets to talk to a real person via telephone.