Forum Moderators: martinibuster
Very small sample sizes and early in the day data lead to some ridiculous statistics.
My page CTR is usually between 35% and 50% (from over 1000 page impressions per day)
My first stats check today showed zero impressions and 4 clicks - work that one out!
For small samples, just one change to the ads showing on your page can have enormous effects on your CTR.