Forum Moderators: martinibuster
Probably some accounting or auditing thing.
Probably some accounting or auditing thing.
What? An "Auditing Thing"? Gaining independent review of account practicies would have nothing to do to knocking numbers off a cent. That is what we would call bad accounting. This is the kind of stuff google will need to document or shareholders are going to have a field day with tearing them apart. 1 cent is 1 cent, 1 cent over a large scale adds up.
Gaining independent review of account practicies would have nothing to do to knocking numbers off a cent.
The "auditing" that's being discussed is Google's internal QC check, not a review of accounting practices.
The earnings in your online reports are unofficial (unaudited) numbers. In my experience, they include earnings for invalid clicks that may be deducted later on. (I once discovered a spike of $1,200 or $1,300 in a single day from what I assume was a clickbot attack; I reported it, Google investigated and made the appropriate adjustments, but the unaudited numbers in my online report never changed.)
If anyone here is bothered by discrepancies between the unofficial preliminary numbers and monthly payments, there's an easy solution: Google can hold off displaying online reports until audited numbers are available. All in favor, say "Aye." :-)
1 cent is 1 cent, 1 cent over a large scale adds up.
Oh please. Spare me the endless sniping. It seems probable that Google doesn't pay an exact number of cents per click - for example a 5-cent click might hypothetically pay 2.5 cents commission. Since the reports are rounded to the nearest penny, there will be a slight rounding error. The rounding will simply be different at the end of the month, depending on how they do the accounting.
Nevertheless, I have to say that ECPM has increased to be at a similar level than regular adsense so that is good. I just need to put my code in Google.com then I will be doing fine :)
I wouldn't mind being in a position to even consider that as a factor. The number of searches is less than 1% of traffic.
It's about 3/10 of 1% of traffic on my site, even with two search links on every page.
Nevertheless, I have to say that ECPM has increased to be at a similar level than regular adsense so that is good.
My effective CPM for search is more than 4 times my ECPM for content ads. Too bad my readers aren't more interested in search! :-)
My effective CPM for search is more than 4 times my ECPM for content ads. ....
Well now, That is just showing off! ;)
1 cent is 1 cent, 1 cent over a large scale adds up.
This has gone on since the beginning. Last year there was a thread about this when someone brought up the differences in the payment amount compared to what the monthly totals showed in the report. It seemed to balance out with those reporting an extra penny with those reporting less a penny. I think the largest difference ever reported here was four cents, and that was in the publisher's favor.
