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Huge ( 500%) increase in impressions reported

Can't be real though

     
2:38 am on Dec 21, 2006 (gmt 0)

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Anyone ever have a day where it shows impressions are way up above normal for no reason. I usually get around 20K impressions on one site per day and already for the day not yet completed it's showing 110K impressions. All this is doing is skewing the stats. There is certainly not an increase in associated clicks.

Looking at server logs everything appears to be normal, but I won't really be able to tell until awstats updates. Unfortunately analytics isn't even showing for today yet on this site.

Does google screw up it's reporting sometimes?

<added> I saw this same thing with another site of mine a few days ago, yet looking at server logs there was not an increase in traffic even though adsense reports a huge increase in impressions </added>

3:54 am on Dec 21, 2006 (gmt 0)

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Could be that there's someone else out there using your adsense code. Maybe someone who have scrapped your content without even modifying it.
5:48 am on Dec 21, 2006 (gmt 0)

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No, Google never messes up the stats in that way. Seriously, I have never seen that happen even once.

BTW, I can believe a scraper site could conceivably have copied your page, but why would it generate tens of thousands of pageviews? Maybe it got Slashdotted, LOL.

6:27 am on Dec 21, 2006 (gmt 0)

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"Anyone ever have a day where it shows impressions are way up above normal for no reason."

I've had it happen to me but not to the tune of 500%.

8:13 am on Dec 21, 2006 (gmt 0)

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Something really strange. I show total impressions to be 110K ( vs 20-25K on normal days) yet the actual clicks are 50% of the prior days.
11:00 am on Dec 21, 2006 (gmt 0)

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Almost 3 years and it has not happened once. I beleive someone is using your Adsense code.
11:53 am on Dec 21, 2006 (gmt 0)

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Your website may have been mentioned on a high traffic website. You usually can update Awstats anytime.
4:28 pm on Dec 21, 2006 (gmt 0)

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eljefe3, if you can't find the traffic source in your server logs, you might want to report it to adsense support.
12:45 am on Dec 22, 2006 (gmt 0)

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To make matters worse, the site just went supplemental the day after seeing this and all google traffic has ceased to exist.....Coincidence?

Server logs do not show any additional traffic on the day in question, so it must be a scraper or something. Very disturbing.