Ads by Google different for premium publishers?

[noodlebox]

I was reading a large site and thought I'd click the ads by google and discovered it doesn't go to the publisher ads by google but google's very own..

[google.com...]

Why would they choose this for this publisher, is this the safety behind being a premium publisher... no one can report your site for violations?

[Powdork]

Thats a new one on me. Typically premium publishers (like about.com) don't have to put anything labeling their ads as Google's. There will be the typical "Sposored links at the top of the box, but it isn't a link. You have to read the url in the display bar (or view source) to see the pagead2.ooglesyndication and know it is ads by Google.

[europeforvisitors]

THE NEW YORK TIMES and THE WASHINGTON POST were both using the "Ads by Google" line the last time I checked a couple of days ago. They probably doen't have to (I think the POST was using "Sponsored links" a while back), but they may have decided that labeling the box "Ads by Google" made it clear that they weren't responsible for the contents.

[Garry4Ads]

I was reading yahoo's Publisher program. They already have "Ads as Content Feed" to publishers which Google is testing now.