Forum Moderators: martinibuster
I've been hesitant to disable site wide ads on my account as on some of my other sites within the same account they might work. However my Adsense income goes down whenever the big corporate ads show up, and lately that is becoming more and more of a problem. I don't even understand why my kind of anti-establishment type little site attracts so many large corporate ads, and especially ads from the kinds of companies I specifically gripe about in my site.
Any thoughts?
I've been hesitant to disable site wide ads on my account as on some of my other sites within the same account they might work
As i understand advertiser choose one of your sites for his site targeted ads. So ad targeted to one site should not appear on your other sites. Thus if ad appear on one of your sites then it was targeted to this very site by advertiser, and you can add it to the filter list to get rid of it.
Thus if ad appear on one of your sites then it was targeted to this very site by advertiser, and you can add it to the filter list to get rid of it.
I used to do that, but lately it is getting to be too much work to find and block the new site wide ads every day. The marketing strategy seems to be for one corporation to have landing pages on multiple sites with minor differences in the ads. So say on Monday I'll block 3 or 4 of their ads, then by Tuesday they have 3 or 4 new ads with different landing pages pop up on my site, and I have to find and block those all over again.
So it is getting to be like a game of whack-a-mole for me to block the new ads each day, and the moles are pulling ahead.
[edited by: Jane_Doe at 6:52 pm (utc) on Dec. 19, 2006]
However my Adsense income goes down whenever the big corporate ads show up
If these are targeted ads you may not want to wack them in the filter.
I run the maximum amount of content units on my site because I get targeted a lot. The idea is, if you see your units full of pictures, or one-liners, non CCP ads, then if you do NOT have enough content units you aren't going to be showing the contextual ads on the page. If you have 3 ad blocks, 2 get taken by targeters, you are at least STILL showing the traditional contextual in alt least one ad unit.
I know most folks say less ads per page is better income, but this is simply not true "if" you are targeted heavy.
However my Adsense income goes down whenever the big corporate ads show up, and lately that is becoming more and more of a problem.Or when your ad pool dries up the site wide ads fill the gap. I don't buy the victim theory that low paying advertisers can force out the higher paying ones. If site wide ads are displaying they are likely to be the highest eCPM available.
Why attack your current highest bidders as the enemy?
[edited by: Lagamorph at 11:03 pm (utc) on Dec. 19, 2006]
I know most folks say less ads per page is better income, but this is simply not true "if" you are targeted heavy.I agree with this, limiting to one adblock is to improve the CPC. Targeted ads aren't CPC so displaying as many as you can will give you the most income and you don't have to care if they get clicked.
If site wide ads are displaying they are likely to be the highest eCPM available.
From extensive past testing this does not appear to be true for at least this one site.
Are you basing that on simple correlation and assumption or do you have any real data that shows these lower paying ads will displace higher paying ones?
Thanks so much for your input, but to avoid getting off topic I'd like to get back to the original question, which was has anyone had a positive experiences with site wide ads?
I know most folks say less ads per page is better income, but this is simply not true "if" you are targeted heavy.
That's a very clever line of thinking. My problem is that the sites wide ads usually either don't have anything to do with the topics on my site, or they are for products that conflict with the topics on my site. So I don't want most of the ones I see on there at all. The nonsite-wide ads for this site are usually pretty on topic and congruent with the content on the pages.
[edited by: Jane_Doe at 1:23 am (utc) on Dec. 20, 2006]
Then again, I know nothing.
Thanks so much for your input, but to avoid getting off topic I'd like to get back to the original question, which was has anyone had a positive experiences with site wide ads?Yes, my site wide ads pay much higher than the contextual ones by a factor of at least 3. Many other people have written about this in this here forum.
I don't think my question was off topic, you made a specific claim about "research" and I asked if it was more than just your assumptions. For example how do you know when you are being site targeted and the contextual ads win out and get displayed? If you have cheap targeting and your good ads run out that would let the cheap stuff in but those ads would not be the cause of your site dropping to their level, they would be a symptom of something else and likely your best profitability at the moment. To assume you have higher paying advertisers who are bidding for your keywords and can't get in is silly.
Have you actually looked at your stats to see what the effect of site-targeted ads has been
I have looked at the stats, but I don't think they provide a complete picture. I'm not sure why, but perhaps the incongruent corporate ads contribute to ad blindness on the other pages or in some other way impact user behavior negatively. I've tested things a lot with and without the site wide ads and I always seem to come out ahead moneywise as soon as the blocking takes effect. Plus most of the ads are off topic and for products I don't really want advertised on my site anyway.
