Forum Moderators: martinibuster
i am a new to web development and started learning SEO too.. I have signed up for adsense id but i get confused with certain terms in the adsense panel which are
Page impressions Clicks Page CTR Page eCPM [?] Earnings
can anybody pls give me small definitions of these terms? and how my earnings are based on them because sometimes i have much more page impressions but less earning and sometimes for less more earning so not sure what's happening :)
regards,
natasha
Page impressions Clicks Page CTR Page eCPM [?] Earnings
Page impressions are how many times your page is recorded at google as having "loaded" an ad. Don't mean it made any money, it's sort of like a page hit counter.
Clicks is the amount of times your users clicked an ad
CTR - Click Through Ratio meaning what percentage of impressions generated clicks.
eCPM - estimated Cost Per Thousand (I know the M at the end is confusing, in roman numerals M = 1000)
All this is within the google help files in adsense. Take time to read it, understand it, read the TOS (terms of service)
And NEVER EVER click your own ads, or ask anyone you know to either.
Next time, just copy and paste the URL to visit the website...
By the way, read Adsense Terms... This is very important.
And lastly, don't forget that Adsense is just like "fight club". Rule No 1 - you don't speak about Adsense!
So avoid mentionning Adsense to your family!
un-intentionally i clicked ten or so ads on my site while browsing
Clicking on any ad on your site is clearly against Google Terms and Conditions. There is no excuse for clinking on "ten or so".
If Google notices this (and there is a very good chance that they will) you will receive the lifetime ban. This forum is littered with threads from people such as yourself asking how they can get back in the programme.
I see you have a choice to make:
1 Do you own up to Google now and hope that they accept it as a genuine mistake and let you stay in the programme? This risks alerting them to your misdemeanour in case they hadn't noticed it. Or
2 Keep your fingers crossed that they haven't noticed and just await the the "you've been banned" e-mail.
I would favour Option 1.
Note that the "I've been banned" e-mail can take some time to arrive after the offence was committed - don't assume that because you've heard nothing, that you have got away with it.
Read the Google AdSense Terms and Conditions that you have already agreed to.
Read some of the posts on this site. E.g.
[webmasterworld.com...]
[edited by: Pengi at 9:23 am (utc) on Dec. 20, 2006]
If you e-mail AdSense to let them know that you inadvertently clicked some ads whilst browsing your site, they will look into it. They will send you a very strong e-mail telling you it is against the rules. They will deduct the invalid clicks from your "earnings". If you (and the data from their investigations) convince them that it was indeed an innocent mistake, and you convince them that it will not be repeated, you may be allowed to continue in the programme.
If your "ten or so clicks" turns out to be many more than this and appears to be systematic, then I would expect that the "you've been banned e-mail" is now inevitable.