Forum Moderators: martinibuster
Like my first page of my site gets alot of clicks compared to the rest. Do I load the page with ads to get lots of impressions or do I keep only the ad links where the clicks are coming from?
Do lots of ad impressions help with the overall earnings?
Is 20 clicks with 250 impressions better or worse than 20 clicks with 1100 impressions?
Thanks,
But I prefer few ads where they are most likely to be clicked. More clicks on less impressions is better than same clicks on more impressions, called higher CTR. What really matters is $earnings$ not ctr or ecpm or xyz or abc..
Test.
[edited by: Hobbs at 2:59 pm (utc) on Dec. 19, 2006]
ie: fewer ads are a) more likely to pay better, and b) more likely to complement rather than overpower a site and thus get clicked on.
I get targeted pretty heavy. Sometimes (lots of times) they are not PPC they just want name recognition. So while one or more content units are showing just a picture or a name, the other one is showing the normal round up of contextual ads.
This way BOTH the targeting and the contextual ads get airtime. If you are not targeted, maybe less is more, but if you find all your ads are pictures or web-site one-liners, you may want to load em up so the contextuals appear too.
Most ads running on AdSense are PPC, that's why it makes sense if you are being targeted and paid per impression to display many ads, but the majority of publishers are making most of their earnings from PPC, so the opposite (less ad units) would work better.
