Forum Moderators: martinibuster
His Advertiser: YPN
His Clicks Per Day: 50
His Earnings Per Day: $50
His CTR: 0.35%
My Advertiser: Adsense
My Clicks Per Day: 34
My Earnings Per Day: $3.01
My CTR: 0.80%
This huge discrepancy leads me to believe I might be doing something *wrong* as far as ad optimization. I understand there are many variables involved with 2 different sites, but with such a huge deficit in EPC just makes me wonder. I'd love to test YPN but I don't have an account.
He uses text ads as YPN only allows text ads, I recently switched to only using Image ads with Adsense and my CTR has thus increased and surpassed his, however this hasn't done anything to my EPC.
This is really pathetic though. Ideas?
Mathematically the eCPM is about 4X for your friend's site than it is for your site. That seems significant, but there's no particular reason that 2 sites in the same "industry" but with different subjects and audiences should expect the same eCPM.
Nevertheless it sounds like you should try YPN, unless you're outside the US in which case the point is moot.
1$ click? right c'mon he's just lied. :)
For a start, the ad impressions for your friend's site is rougly 3.5 times higher than yours. Now, you may have three blocks of ads to his one, or he has three times the pages views. But already this shows a significant difference between the sites - roughly 15000 versus 4000.
Also, if you only have one ad per page, well Adsense is not doing you any favours at about $0.70 eCPM.
What does the amount of impressions have anything to do with your EPC.
A visitor coming from a low traffic site that clicks on the same ad as a visitor coming from a high traffic site, is just as valuable.
Also, he has 1 ad and I have at least 2 ads, sometimes 3 depending on the page. Could this cause a lower eCPM?
1$ click? right c'mon he's just lied. :)
Payout depends on so many factors. Even the same site may have different payout when site owner changes. Do not remember exact sentence, but it was something like "we cannot guarantee the same payout when site owner changes". Unfortunately cannot not find that piece of info anymore.
caveat: after a lot of testing, i ended up giving ypn the worst traffic i had, in order to increase my adsense epc, which has worked out very well.
however, ymmv in thinking that ypn is so much better... from what i've seen, the program is the worst it's ever been right now, with lousy targeting, lower epc, and fewer advertisers than it used to have.
ymmv
?
In my test, I rotated a YPN ad with an Adsense Ad. Same exact spot, same look and feel.
(ymmv = your milage may vary)
His Advertiser: YPN
His Clicks Per Day: 50
His Earnings Per Day: $50
His CTR: 0.35%
Forget YPN. Forget AdSense. You and your friend should quickly write an eBook on how to get YPN property targeted. Riches are within your grasp.
FarmBoy
