Forum Moderators: martinibuster
1-Money with no impressions
Count your blessing, stop complaining, check again at the end of the day, if still the same double count your blessings, but contact support if guilty.
2-Money with no clicks
See Pay Per Impression [google.com] CPM ads
3-Money with neither impressions nor clicks
See #1
4-Impressions with no clicks
Some of your visitors actually did not click any ads!
5-Impressions with no money
Welcome to AdSense where you mostly get paid by the click, and sometimes by CPM (see #2)
6-Clicks with no money
CPM (see #2) ads were clicked, or check again later.
7-Clicks with no impressions
Now that's a tricky one: You pages were saved on someone's computer who clicked on an ad, or you need to check again later.
8-Clicks and impressions but no money
Even trickier, either you need to check again later or something really wrong is happening to your account, if this goes on for days contact support.
Perhaps also a couple of fun ones:
a-Impressions or clicks with no website
Wake up, stop drinking, no hanging up side down, put down whatever you're smoking.
b-Money with no AdSense account
You are looking at your bank account, where a click is a sound, and an impression is an idea in your head.
High impressions - Low CTR %
Not enough clicks, sort out targeting your audiance not your favourite keywords (doh!), filter mfa's and poor ads.
Low impressions - High CTR %
Get more impressions, nice one for targetting your visitors with great ads.. but they probably wont come back tomorrow (doh!)
High Impressions - High CTR %
if your bid minimum rocks, your impressions are 500k a day.. and your click rate is higher than 1%... you can quit your job and live life humble... (estimate you could be on 10,000$ month easily)
Low impressions - Low CTR %
Your nobody, try harder.