Forum Moderators: martinibuster
Or it may refer to lower eCPMs caused by a reduction in the amount advertisers spend on PPC advertising.
These are two very different things, so what exactly does the rumour say?
Because while they may not have it perfect yet by a long shot, Google are getting better at recognising pages/sites that produce no return for advertisers and smart pricing ensures that advertisers pay very little for clicks from such pages.
They are getting better at detecting invalid clicks, fraudulent clicks and so on and discounting them.
Advertisers are getting smarter at managing their campaigns for better returns.
But you know, the buzz before the one you mention - the buzz that said it was EASY to get RICH with Adsense, ANYONE can do it - was never really true anyway.
Stick around here and you will find that there are lots of people making very good money with Adsense, but increasingly they are people with real quality sites, who work very hard, have other income streams also and are in the thing for the long haul, not for quick and easy money.
AdSense becomes harder and harder
Hey, cool!
More money for long time publishers if this is true, but unfortunately too good to be true ;-)
But actually there is a faint hint of truth in it regarding new sites and how harder it has become for them to get good SE traffic, hence money from advertising in general not just AdSense.
What it means is not that AdSense "doesn't work," but that it's working better. IMO.
Those trying to scam the system, well we can only hope it indeed become much and much harder for them as they diminish the reputation of both those of us trying to do an honest things as well as that they kill the reputation of the content network with the advertisers.
Should they succeed in ruining the reputation of the content network with the adwords folks before Google get's them out, then, yes it will become a lot harder.
I've recently seen some changes on my site that are promising: less scams (arbitrage, "free" stuff, ...) , more genuine looking advertising (still not there quite yet, but slowly getting better) and a matching decrease in CTR, increase in eCPM resulting in a money earned increase.
So for now I think we need to make sure the adwords advertisers start to realize the content network is cleaning up and becomign more a posibility as the days go by.
Funny enough most of the clean up is being done by killing adwords advertisers that play on both sides.
"Earning" money has not changed, and may actually be better...making "easy money" with minimal effort is harder.
I think overall it's forcing people interested in AdSense income to create higher quality content, which certainly is a good thing.
Gone are the days of generating tens of thousands of auto-generated pages from some internet database and getting a large AdSense check.