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Should I pull AdSense from my low EPC site?

Is it bringing my others down?

         

peterdaly

2:10 pm on Dec 2, 2006 (gmt 0)

10+ Year Member



I have one site that only gets about $.02 a click on average. It's a market where click prices are low, and I have a high click-through rate at 7.9%.

Quality wise, I admit it's a crummy affiliate site...not really spammy, but certainly not much unique content. I built it a few years ago and leave it up because it makes enough to be meaningful (both commission and AdSense wise) on the whole.

I'm currently transitioning from lower quality affiliate sites to higher quality content authority type sites, the first of which is starting to get traction and has just passed the income of the affiliate site.

Should I take AdSense off the affiliate site? Is it hurting my higher (content) quality site?

martinibuster

5:32 pm on Dec 2, 2006 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



In my experience, it hasn't made a difference. My top sites keep chugging along regardless of what I do with the lower earning sites.

If it makes you feel better pull the ads, but if there is an account wide penalty (as some say- and it's unclear that there is), then it's also possible to consider if there is an accumulated history that would have to be overcome, just as an AdWords account accumulates a history that can positively or negatively affect your CPC.

I personally haven't seen an account-wide penalization. Maybe somone else has?

danimal

7:38 pm on Dec 2, 2006 (gmt 0)



it's impossible to state with certainty that your overall average epc will get dinged because adsense is on pages that don't perform with it... there are just too many sectors and too many variables to contend with.

fwiw, my epc has gone up drastically this fall, after i spent months removing adsense from a number of pages this year... however, i still have it on pages with low ctr, that have maintained a better-than-average epc.

set up channels, and plan on spending months monitoring the changes you make, until you find what works for your site and your sector.