Welcome to WebmasterWorld Guest from 18.232.53.231

Forum Moderators: martinibuster

Message Too Old, No Replies

November 2006: A Bad Month?

12% drop for two totally different sites

     
3:26 pm on Dec 1, 2006 (gmt 0)

Junior Member

10+ Year Member

joined:Sept 7, 2005
posts:69
votes: 0


I have adsense ads running on a site in medical market. I know someone who also runs adsense on a site in education market. Both sites experienced 12% revenue drop for november compared to october. Is that pure coincidence? Or is november historically a poor month?
Thanks.
3:36 pm on Dec 1, 2006 (gmt 0)

Preferred Member

joined:Apr 17, 2006
posts:433
votes: 0


maybe smartpricing, smartpricing can drop you to 10-20% your previous earnings at times.
3:39 pm on Dec 1, 2006 (gmt 0)

Senior Member

joined:Oct 27, 2001
posts:10210
votes: 0


It probably depends on your topic. November is likely to be a bad month if you have a site about Minnesota fishing trips, but it may be a good month if you have a review site about flat-screen TVs (which apparently are this year's hot retail category). It may also be a bad month for topics that people don't have to read about or act on right now--such as non-critical medical issues that can wait until the holidays are over.
4:21 pm on Dec 1, 2006 (gmt 0)

Senior Member

joined:May 5, 2005
posts:735
votes: 0


>>>Both sites experienced 12% revenue drop<<<

if you can't define "revenue drop", you'll never be able to figure out what the problem is.

was the traffic down? epc down? etc.

4:50 pm on Dec 1, 2006 (gmt 0)

Junior Member

10+ Year Member

joined:Sept 7, 2005
posts:69
votes: 0


impressions were down, but so were CTR and eCPM.
5:14 pm on Dec 1, 2006 (gmt 0)

Full Member

10+ Year Member

joined:Nov 26, 2006
posts:292
votes: 0


I had same problem my traffic was up, ctr was good but revenue went down. It is started to come back slowly so it may be smart price or something else I am not sure about anything...

For movement I thought it was because of TF ads...

7:09 pm on Dec 1, 2006 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Feb 27, 2003
posts:751
votes: 1


November has been very kind to me. But it's due to an increase in traffic.
8:56 pm on Dec 1, 2006 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Jan 5, 2006
posts:2095
votes: 2


Well, in November people do not really think about medical products or operations, etc... So I would say its your niche
9:12 pm on Dec 1, 2006 (gmt 0)

Junior Member

10+ Year Member

joined:May 9, 2005
posts: 147
votes: 0


November was very bad for me this year. Last year it was normal. CTR and eCPM down drastically. I feel it was due to the adwords quality landing page issue. I don't see as many relevant, small-business ads anymore. Now I just see the big guys.

My niche is travel, so now I see very little "Mom and Pops Tours" and just Expedia, Orbitz, etc.

I'm just crossing my fingers that this passes like everything else has.

11:41 pm on Dec 1, 2006 (gmt 0)

Preferred Member

10+ Year Member

joined:May 6, 2005
posts:460
votes: 0


November has 30 days compared to 31 in October, so there is a slight income drop.
5:18 am on Dec 2, 2006 (gmt 0)

Full Member

10+ Year Member

joined:Nov 20, 2003
posts:307
votes: 0


Yup, 30 vs 31 days accounts for 3.3% of the revenue drop right there.

Otherwise, I had the opposite experience: November was up over 50% compared to October.

7:52 pm on Dec 2, 2006 (gmt 0)

Senior Member

joined:May 5, 2005
posts:735
votes: 0


>>>impressions were down, but so were CTR and eCPM.<<<

but what about the epc? it's the single most important metric that you have... adsense doesn't pay you by ecpm, so it's a worthless number for troubleshooting problems like this.

if the average monthly epc is constant, but your traffic is down(as you indicated), then you know that you'll need to drive more quality traffic to your site.

on the other hand, if adsense has cut your average monthly epc, you'll have to really scramble to figure out how to fix things.

so has your average epc dropped along with the lower number of impressions?

11:43 pm on Dec 2, 2006 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Mar 25, 2006
posts:1347
votes: 0


if adsense has cut your average monthly epc, you'll have to really scramble to figure out how to fix things.

like how? some folks suffered EPC cuts beginning NOV 9... effect of QS for content?

3:13 am on Dec 3, 2006 (gmt 0)

Senior Member

joined:Oct 27, 2001
posts:10210
votes: 0


but what about the epc? it's the single most important metric that you have...

The single most important metric that you have is total monthly earnings.

EPC doesn't pay the rent or the mortgage. Neither does eCPM, though the latter does make it possible to compare different revenue streams on an equal footing.

5:08 am on Dec 3, 2006 (gmt 0)

Full Member

10+ Year Member

joined:Apr 2, 2006
posts:266
votes: 2


Had my worst month for a while! In fact October was n't much better but I am putting that down to my secotr, travel, which is normally quiet this time of year!
9:38 am on Dec 3, 2006 (gmt 0)

Full Member

10+ Year Member

joined:Feb 10, 2004
posts: 263
votes: 0


Got a drop of about 20% in November, but have rationalised that it was following on from a couple of months that were ahead of expectations.
December still isn't picking up though :(
7:04 pm on Dec 3, 2006 (gmt 0)

Senior Member

joined:May 5, 2005
posts:735
votes: 0


>>>like how? some folks suffered EPC cuts beginning NOV 9... effect of QS for content?<<<

some things are out of our hands to some degree, but you would start by looking at:
1) has the source of your traffic changed recently?
2) are there more or less advertisers in your sector to drive up the bidding, possibly because it's seasonal? what subject matter(aka relevant keyword combos) can you use to bring more advertisers to the same page?
3) more mfa's or less mfa's? do you filter 'em?
4) if you believe in the qs, what can you change to improve your pages? fewer ads per page, take it off of some pages completely, etc.

>>>The single most important metric that you have is total monthly earnings.<<<

not a personal attack, efv, but you have recently posted out here about suffering through a 30% drop in epc, starting last september.

per those posts, i believe that happened because you do not understand the importance of implementing adsense with the goal of maximizing epc.

7:11 pm on Dec 3, 2006 (gmt 0)

Senior Member

joined:May 5, 2005
posts:735
votes: 0


>>>I am putting that down to my secotr, travel, which is normally quiet this time of year!<<<

perhaps the particular travel sector you are in is quiet, but xmas travel has been red-hot this fall, starting in september... i've read articles on how a lot of resort destinations started selling out months ago, and of course this is probably the busiest season in america for airline travel?

if i was into travel, i'd be looking to target the trends ahead of time, if that is possible?

7:14 pm on Dec 3, 2006 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Aug 11, 2006
posts:902
votes: 0


The single most important metric that you have is total monthly earnings.

That may be what matters most, but I think there are 3 distinct measures. that produce these total earnings. that help to understand what is producing particular effects. These are:

1. Traffic - affected by SERPS ranking, Adwords performance etc.

2. Click Through Rate - affected by the page layout, ad targeting, etc.

3. Earnings per click - affected by the "quality" of the adverts the page content attracts and smartpricing.

Traffic*CTR*EPC = total earnings.

eCPM is good for comparisons - but it is a consequence of the data not a cause of it.

[edited by: Pengi at 7:15 pm (utc) on Dec. 3, 2006]

7:16 pm on Dec 3, 2006 (gmt 0)

Senior Member

joined:Nov 29, 2003
posts:875
votes: 0


danimal:

4) if you believe in the qs, what can you change to improve your pages? fewer ads per page, take it off of some pages completely, etc.

I must have missed the creation and use of QS within adsense. When did that start, Danimal?

7:26 pm on Dec 3, 2006 (gmt 0)

Senior Member

joined:Nov 29, 2003
posts:875
votes: 0


not a personal attack, efv, but you have recently posted out here about suffering through a 30% drop in epc, starting last september.

per those posts, i believe that happened because you do not understand the importance of implementing adsense with the goal of maximizing epc.

I want to comment on this because it's probably true that our adsense earnings have also dropped about 30% from, let's say last year.

As with EFV, I run sites built for visitors and not EPC. Both of us earn money from multiple sources, and don't depend only on adsense. Both of us have somewhat authoritative sites, and both of us rely on natural SERP traffic, which comes from building for visitors.

So, let's consider there are different kinds of sites and business models.

I (and the case is the same with EFV) COULD indeed increase CTR and EPC, by shifting our sites to do so. I choose not to do so, or spend the time experimenting, because a) I'm building sites for visitors and b) if I increase CTR, I'm going to lose the opportunity to earn money in other ways by having people click out of my site. In my case, on the CTR side, we INTENTIONALLY moved some of the ads on some of the sites so they would get lower CTR, BUT so we would increase our product sales (which is what actually happened).

I can't afford, reputation wise, to increase CTR and EPC by making it look like my sites are there only to push large blocks of adsense ads.

7:29 pm on Dec 3, 2006 (gmt 0)

Junior Member

10+ Year Member

joined:Jan 10, 2005
posts:159
votes: 0


I noticed a drop in eCPM from November 22 till now. Traffic is about the same but, ecpm's drop $5 to $10 for some sections...yes per 1,000 impressions ouch.

My guess is google is either playing profits god.... and raking in more money to inflate their profits to keep stocks up... for year end. Or they feel they deserve more money per cpm...

On another note.... maybe advertisers have ran out of november money, but you would think that christmas shopping effect would take effect.

(ps if you don't like christmas too bad I'm not saying holiday shopping)

9:43 pm on Dec 3, 2006 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Nov 11, 2005
posts:668
votes: 0


It turned out to be an average month for me. I saw the usual ups and downs. This month so far, looks to be running about the same. There could be a slowdown by XMAS.
10:52 pm on Dec 3, 2006 (gmt 0)

Senior Member

joined:May 5, 2005
posts:735
votes: 0


>>>I must have missed the creation and use of QS within adsense. When did that start, Danimal?<<<

we never made that claim.

rbacal, if you are coming out here to start your petty bickering up again, i will once again put your posts in my kill filter.

>>>I can't afford, reputation wise, to increase CTR and EPC by making it look like my sites are there only to push large blocks of adsense ads.<<<

wrong, the adsense support website clearly states that ctr and epc are not related... and fyi, optimizing for epc typically involves removing adsense blocks/pages entirely, not deliberately attempting to lower the ctr by moving blocks around, as you put it.

i am currently working with 5 ad agencies on my sites right now, my adsense epc rose drastically this fall, and in november my overall site revenue was the best that it has ever been... and yes, i have a big variety of products for sale as well.

10:57 pm on Dec 3, 2006 (gmt 0)

Senior Member

WebmasterWorld Senior Member jomaxx is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Nov 6, 2002
posts:4768
votes: 0


For my part, revenue was ~3% lower in November, actually quite shockingly close to what would have been predicted based on having one fewer day in the month.
2:38 am on Dec 4, 2006 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Jan 11, 2006
posts:1492
votes: 0


When ecpc takes a tumble the only solution left open is to reduce supply by removing ads.

[edited by: Scurramunga at 2:39 am (utc) on Dec. 4, 2006]

2:58 am on Dec 4, 2006 (gmt 0)

Senior Member

joined:Nov 29, 2003
posts:875
votes: 0


danimal, you said:

4) if you believe in the qs, what can you change to improve your pages? fewer ads per page, take it off of some pages completely, etc.

COuld you expand on this? Since we're talking about adsense, what's the importance of looking at QS, and what do you do with it?

I'm sure you have some point in mind. What is it?

3:19 am on Dec 4, 2006 (gmt 0)

Preferred Member

10+ Year Member

joined:Jan 4, 2006
posts:431
votes: 0


Nov was up for me by 20%
5:38 am on Dec 4, 2006 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Mar 25, 2006
posts:1347
votes: 0


COuld you expand on this? Since we're talking about adsense, what's the importance of looking at QS, and what do you do with it?

I'm sure you have some point in mind. What is it?

I'd like to know too because I'm stumped. All I know is since Nov 9 (supposedly the time of QS) I found my EPC down by 33% and the sudden emergence of low paying affiliate type ads (not MFAs)

When ecpc takes a tumble the only solution left open is to reduce supply by removing ads.

Does it really work that way? Do you mean reducing Ad blocks or removing altogether from low-performing pages?

6:57 am on Dec 4, 2006 (gmt 0)

Senior Member

WebmasterWorld Senior Member jomaxx is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Nov 6, 2002
posts:4768
votes: 0


I think probably danimal was suggesting improving your QS to reduce your AdWords costs (for publishers advertising on AdWords).

I didn't see a noticeable change in AdSense stats at that time, but it's possible some advertisers saw their minimum bids jump ridiculously high, and scaled back their spending or stopped using AdSense altogether. There were a few anecdotes about that, but I don't know how widespread it was.

This 33 message thread spans 2 pages: 33
 

Join The Conversation

Moderators and Top Contributors

Hot Threads This Week

Featured Threads

Free SEO Tools

Hire Expert Members