Forum Moderators: martinibuster
I didn't see a noticeable change in AdSense stats at that time, but it's possible some advertisers saw their minimum bids jump ridiculously high, and scaled back their spending or stopped using AdSense altogether. There were a few anecdotes about that, but I don't know how widespread it was.
I think you're right. I don't use Adwords but I figure that's what happened and I'm probably feeling the publisher effects of it. Advertisers probably pulled out and left me with lots of affiliate-site ads! I didn't do anything to my site and used to get random high-paying clicks (in the $1 to $2 region) on my homepage everyday, but now it's down to 15 cent clicks!
Would anyone happen to know if Google somehow ranks/applies QS (to every site) that would have capped EPC?
Does it really work that way? Do you mean reducing Ad blocks or removing altogether from low-performing pages?
Correct: Reducing, removing, testing and gradually re-populating ads.
It might be a major coincidence but within my own experience I have found that reducing or removing really works. This recent decline is now showing signs of recovering after my recent attempts.
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Think about it, if there is an oversupply of ad space real-estate in times of low ad inventory or low cost per click then the logical step would be to reduce the supply of that real-estate rather than give it away for next to nothing.
[edited by: Scurramunga at 8:50 am (utc) on Dec. 4, 2006]
