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Blocking MFA sites from your adsence

Run it for a month now

     
3:16 am on Nov 29, 2006 (gmt 0)

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Last month I downloaded a list of 200 mfas and stuck them in my competitive ad filter. Immediatly I had an increase in income, but it was hard at the time to see if that action directly lead to the increase or if Google, in its adjusting, with the quality control system, played a part.

However one full month on now, my monthly income has hit new highs up 50% on last month. Now in dollar terms its not much, but as proof of concept, it seems to work.

The baseline would be other publishers who didn't make this change, so if everyone elses sites increased by the same amount then blocking MFA's makes no difference.

Has anyone else noticed an increase of the same levels for their sites?

3:30 am on Nov 29, 2006 (gmt 0)

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200 MFAs? Isn't that a drop in the bucket?
3:31 am on Nov 29, 2006 (gmt 0)

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seems to me you wouldnt need to block all MTAs just the one's that use your keywords and appear in your adsense.
3:33 am on Nov 29, 2006 (gmt 0)

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Yes, but he (she?) referred to downloading a list of MFAs, which is a bit different from putting together a list of MFAs that have appeared on one's own site.
3:55 am on Nov 29, 2006 (gmt 0)

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I totally agree.

I couldn't use the MFA generator because my site is so diverse.

So I just downloaded a list of the most common ones.

It does seem to work, in that looking through my site just now I can't see any MFA sites.

hunderdown

4:13 am on Nov 29, 2006 (gmt 0)

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Seems like a reasonable approach, if you don't want to take the time to handpick the MFAs.

I think you've proved your concept. Very few people have been reporting increases this month. Could be a coincidence but that seems unlikely....

4:39 am on Nov 29, 2006 (gmt 0)

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or if Google, in its adjusting, with the quality control system, played a part.

As far as I can observe, Google's quality control updates have not reduced MFA's in my sector and that goes for both content and search networks.

6:54 am on Nov 29, 2006 (gmt 0)

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I've had a lovely increase in traffic, ctr and ecpm this month and I have been ignoring the MFAs all along (I don't seem to have many anyway)
So am I the counterexample?
:)
7:47 am on Nov 29, 2006 (gmt 0)

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I've had a lovely increase in traffic, ctr and ecpm this month and I have been ignoring the MFAs all along (I don't seem to have many anyway)
So am I the counterexample?

It would almost seem so.

8:02 am on Nov 29, 2006 (gmt 0)

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How can you even find the MFA's unless you only have a 10 page site?

I have almost 40K pages which attract all sorts of ads about the same niche so unless I happen to see Wal-Mart, Target or some other junk running, I ignore them.

9:01 am on Nov 29, 2006 (gmt 0)

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Is there any other factors that could explain the rise in income? Have you moved ads around or had an increase in traffic? Depending on your subject, this time of year will see a increase anyway (due to the holidays etc)
10:54 am on Nov 29, 2006 (gmt 0)

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Nope, infact my overall traffic has not changed much.

Nothing else has changed. Only a few new pages, and they don't rank much.

But the telling figure is the average earnings. And thats up 50% over last month. While clicks dropped by about 7% and ctr droped by .5%

I do admit when looking through the adverts nothing much screams out "Hey I am an MFA site" but they seem to be legit products and services offered.

I mention this as an easy way to increase your income. And it should not be a secret, as the only people who lose are MFA sites.

hunderdown

3:26 pm on Nov 29, 2006 (gmt 0)

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leadegroot's experience just demonstrates that on a site with good content and high-value keywords, the MFAs can't muscle their way in.

From browsing a lot of posts about MFAs, it seems that people with sites that have average EPCs of under 10 cents are much more bothered by MFAs than people with sites that average, say, 30 cents or more.....

3:41 pm on Nov 29, 2006 (gmt 0)

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With the new landing scores, are the MFA's not being charged more now?
4:31 pm on Nov 29, 2006 (gmt 0)

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From browsing a lot of posts about MFAs, it seems that people with sites that have average EPCs of under 10 cents are much more bothered by MFAs than people with sites that average, say, 30 cents or more.....

That makes sense, because cheap clicks are the bread and butter of click arbitrage. (I don't have any statistics to support my hypothesis, but I'll bet it's a lot easier to convert a penny click into a nickel click than a 50-cent click into a $2.50 click.)

4:57 pm on Nov 29, 2006 (gmt 0)

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...it seems that people with sites that have average EPCs of under 10 cents are much more bothered by MFAs than people with sites that average, say, 30 cents or more...

Not entirely true.
MY EPC average is above 25-30 cents per click and I still see MFA's. Granted that they are not as prevalent within my main target niche which is the USA.

5:07 pm on Nov 29, 2006 (gmt 0)

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With the new landing scores, are the MFA's not being charged more now?

Who knows? Lately I have noticed that they are still sneaking in to search results. I have also noticed that a few are dolling up their landing pages, possibly with the aim of fooling the bots.

[edited by: Scurramunga at 5:07 pm (utc) on Nov. 29, 2006]

8:57 pm on Nov 29, 2006 (gmt 0)

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>>>I've had a lovely increase in traffic, ctr and ecpm this month and I have been ignoring the MFAs all along<<<

you have probably been ignoring a potential increase in earnings by not deleting mfa's, but whatever.

even with the record epc that i've had this fall, i still see weird days where google will serve up some high-priced mfa's... and some of 'em are using overture instead of adwords... mfy's? :-0

12:51 am on Dec 1, 2006 (gmt 0)

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I read this post by netchicken, and immediately added a list of 200 common MFAs to my filter. Two days later, eCPM is up 50% over my November average, which is considerably above the standard deviation.

Looking forward to December! :)

1:00 am on Dec 1, 2006 (gmt 0)

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I have a longish list of sites I filter, but on the occasions I have blanked it out for a while, there's been no discernable difference in EPC.

I've always gone back and restored the filter list though, mainly because I want the relevant ads to be shown as much as possible and the garbage ads to go away.

5:03 am on Dec 1, 2006 (gmt 0)

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leadegroot's experience just demonstrates that on a site with good content and high-value keywords, the MFAs can't muscle their way in.
I've read leadegroot's post several times (glad it was short) and I am still unable to ascertain how you came to the conclusion that his/her site represented good content and high value keywords.

The site of mine that gets the most MFA's averages about 42 cents/click so it isn't just a magic number. However, if i want to root out the mfa's from the site I do usually have to go to the lower paying pages to find them.

[edited by: Powdork at 5:03 am (utc) on Dec. 1, 2006]