Adsense : what is 'adult or mature' content

[Adidas]

Could mean anything really. My client is a dating agency. They want to enable it with Adsense - but they are worried about this 'adult or mature' line in the Adsense ToS. Internally we started arguing about what would be considered 'mature': AdultFriendFinder would make the grade but Match.com wouldn't, etc.

My question is: are dating sites considered 'unsuitable' for Adsense? If so, what are our alternatives?

Any pointer would be much appreciated!

[Pengi]

Dating sites can be acceptable and can do well with Adsense so I hear.

I guess it will depend on the site and how it's presented though - I have come across some very shoddy ones - that I'm told can earn £20,000 in a month from adsense - although whether this can be done from legitimate traffic is up for debate.

I've also come across some "dating" sites that a definately "adult" and would certainly not be acceptable!

Well presented, respectable sites - that you wouldn't mind your 13 year old daughter visiting should not be a problem.

[Leosghost]

ask G directly about the specific site in question ..anyone else's advice on this subject is worth squat ..or less :)

[Adidas]

Thank you guys, I've just found this picture of an adsense 900K CAD check to plentyoffish.com, a dating site, so I guess that sort of answered my question once and for all :D

[plentyoffish.wordpress.com...]

[Adidas]

BTW Is that check for real? The plenty of fish site seems to be using azoogle now. I guess 900K wasn't enough for them?

[Pengi]

I think the check is for real - but it's been done and it's been well publicised - guess you'll need to find another bucket of money somewhere else.

[swa66]

I think the ToS is intentionally unclear about it to allow freedom for them to decide if you're in or out.

I think your income from Adsense will be more unreliable if you add it to a dating site than if you have other -less mature- content.

Personally I strive for "G" rated material.

[Adidas]

Thank you all! I was wondering, if adsense is not a good match, who do you think would be more appropriate for more 'risque' publishers like us?