Tribalfusion and adsense

Tribalfusion lowered my AS income

[iwannano1]

This month I have started put Tribalfusion ads on my site. Within few days adsense started to drop my daily earnings and now it is almost drop by 30-40%.

My question - is this common? Does google detect other ads on page and start to server low paying ads? Before Tribalfusion I was earning like $60-80 per day from one of my site. Now it went down to $35-45 :(

On other hand Tribalfusion is just fetching $10-$15 so I am going to kick out Tribalfusion. I am now scared to put Tribalfusion on other sites.

Please share your experience.

[LifeinAsia]

First guess is that most likely you are using a lot of visitors when they click off your site on a TF ad. Fewer visitors left means fewer people to click on AS ads. Basic supply theory. (You can check this by comparing the number of clicks to previously, not just your overall earnings.)

Second guess guess is that AS ads are less relevant before immediately after the change. Whenever we make a major change to pages (whether or not the additional of TF ads counts as a "major change" is debatable), AS CTR & revenue dips for a short period as many of the ads are not targeted until Google recrawls the pages and recalibrates the ads.

Third guess is that overall revenue may be down for the month, which may not have anything to do with the addition of TF. (We've had a large dip in AS revenue for the past week.)

As always, look at all your associated numbers and make sure you're comparing apples to apples.

[iwannano1]

Thanks for your suggestion. I really need to dig out all those old number. However I see number of increased clicks but decrease in revenue.

I have also added keywords and description meta tags - do you thing this may also affect AS? Sorry for noob question.

[LifeinAsia]

Yes, that could cause AS to think the entire page changed and needs to be recrawled, thus showing off-topic ads until the recrawl.

[jhood]

I have been using TribalFusion and other networks on the same pages as AdSense since the day AdSense began. There has never been any indication that one had much effect on the other -- although having too many ads on a page is obviously harmful.

On a smaller site, AdSense earnings go up and down constantly, not always in sync with number of visits, clicks, etc.

If you displaced AdSense and put TF ads in some of the favored positions on the page, that could easily have a negative effect but, otherwise, it doesn't seem likely that there would be much effect, IMHO.

[iwannano1]

So I will wait and see for some more time....

How many ads do you guys put at a time? I have total 4 blocks of ads including TF.

[darkmage]

Personally I found the TF ads to be low quality, instrusive and they often fall way short of filling inventory. I use them as a Adsense default only.

[Sunflux]

TF used to be very good quality ads. Low fill rate, but well paying ads you really didn't mind showing on your pages. For the last year or so they've been letting in all the riffraff advertisers... and while fill rate has gone up, overall quality has gone way down. Still, they do better than any of the other "general banner ad" networks (note that I'm not talking about contextual like AS).

[iwannano1]

Thanks guys I had made few changes to site and I will update all of you later on.

[MThiessen]

I dropped both TF and VC from my sites because they earn low, pull visitors away, and the ads have grown increasingly annoying, and the income from them have been steadily declining.

A good example is VC (valueclick) you literally have to go in DAILY and shoot down the.03 CPM ads, you need CPC ads off too. It is almost daily a new slimeball advertiser has some flashing garbage ad that says "WARNING you computer is compromized" Or "You just won a free laptop".

I used to get emails from visitors wondering why "I" haven't sent them a free laptop lol...

The ad quality is terrible and the only way to make any "real" money off them is to run the popunders. I found it made my sites so annoying "I" dreaded visiting my own sites...

After wacking them both I lost about 3K in monthly revenue. BUT after some time passed my affliates and adsense rose to a point where they completely made up the 3k loss and then some.

So the bottom line being after all the dust settles, the sites make more money "without" both TF and VC. They also look much better.

[iwannano1]

MThiessen,

Thanks for sharing your experience. If nothing works I will kick out TF.

[darkmage]

TF is so crap now that they are now offering as little as $0.03cpm. That is before their cut. A while ago they asked me why I had dramatically cut the number of impressions offered to them. Hmm, I wonder. 10,000 impressions - 17 cents.
A new feature did appear in the account to set a floor price - not sure how long it has been there but all it doesn't help revenue. It just means the ads will be replaced with defaults.

[jhood]

TF serves high-rev ads only on the first or second page views for each visitor. To get the best-quality, highest-paying ads, it's necessary to join several programs and run your own ad server so that you show only one ad per network to each visitor.

It's not easy but it works, assuming you have enough volume to make it worthwhile.

[iwannano1]

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TF serves high-rev ads only on the first or second page views for each visitor. To get the best-quality, highest-paying ads, it's necessary to join several programs and run your own ad server e

How to setup our own ad server?

[ann]

Next to Google TF is my best paying ad service.

When you are putting the ads up, or checking your account, go through the interface until you find the section where you can block any offense ads and then set it for no click ones...cpm only, then you will find that quality will rise and they will no longer bring your Google money down.

I did it to be on the safe side a long time ago.

Ann

[jhood]

phpAdsNew is an excellent open-source ad server. It will let you limit quantities and mix and match ads in just about any combination you can think of.

With TF, you can limit the exposure to one ad per unique user every day or every 12 hours or whatever. This keeps their junkier ads from appearing. You can then insert another ad network to fill any remaining avails.

The better ad networks don't like to serve more than one or two ads per unique visit. If you have a site with a lot of page views per visit, you can maximize your revenue by using an ad server to server ads from several different networks in sequence.

Also, if you want to sell your own ad space, it's easy to insert clients into the mix, giving them as many avails per day as they want.

[iwannano1]

@ann
Thanks for tips. I am just blocking all those bad categories. What is recommended minimum effective CPM Floor pricing 0.8? Any suggestions?

@jhood
I am downloading the program. Thanks for pointing out :)

[MThiessen]

All that is well and good, but it is close to impossible to stop all the flashing, insane crap ads on those two networks. If you really don't mind the image of your site going down the tubes, keep running them.

You might say you can go through and filter those ads, but it don't work. I had "extreme animation" and the like shut off, but they run em anyway. The only way is to literally look at each and every ad, and block them. When you do you will have all your high payers, and 50% or more of the total blocked out. AND two days later you gotta go right back to policing them.

Just not worth it IMHO

[iwannano1]

MThiessen,

This is yet another experiment, until and unless I put them and see how all works I cannot be sure about anything. So far I am not impressed with TF but I will run it for at least 30 days and try to optimize it.