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AdSense Took a Dive on Thanksgiving 2006?

A Turkey of a Day

     
11:19 am on Nov 24, 2006 (gmt 0)

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No Thanksgiving for me? Had the worst day ever for the last six month on the 23rd. Only goes to show that most of my "clickers" are Americans.
1:01 pm on Nov 24, 2006 (gmt 0)

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I had the best day every, well except the ones where AdSense Referrals convert.
1:06 pm on Nov 24, 2006 (gmt 0)

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Was about to post about this - visits and clicks all down due to thanksgiving weekend? This is normal?
2:51 pm on Nov 24, 2006 (gmt 0)

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This has by far been one of my worst couple of weeks this year with earnings down by 70- 75%. This time last year was the same.
2:55 pm on Nov 24, 2006 (gmt 0)

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Advertisers cut their payout in half and I had half the volume.

Bad

This morning doesn't look any better.

How long does it last?

3:05 pm on Nov 24, 2006 (gmt 0)

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Absolutely no change here!
Dame traffic, same income.
3:10 pm on Nov 24, 2006 (gmt 0)

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Dog day, but not surprising. I didn't spend much time online, which is surprising. So Joe Sixpack probably spent less time. Guess what? If Thanksgiving is bad for you, Christmas will really be bad.
3:15 pm on Nov 24, 2006 (gmt 0)

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My Thanksgiving Day traffic and revenues were down about 25%. Not too bad, considering how many U.S. readers were eating turkey, watching [American] football on TV, and/or planning their "Black Friday" trips to shopping malls for pre-Christmas sales.

Affiliate bookings were less affected by the holiday, probably because they tend to occur late in the research and purchase cycle, and the person who's planning a trip to Widgetville in the next week or two has an incentive to go online and make a decision.

As for the question of "How long does it last?", that probably depends on your topic. Thanksgiving weekend lasts four days, but if your topic lends itself to Christmas gift-buying, it's conceivable that you could see a resurgence before Monday. (Then again, if you have a topic like mine you'll probably experience a lull until traffic and revenues take a big leap after Christmas or New Year's.)

[edited by: engine at 4:26 pm (utc) on Nov. 24, 2006]
[edit reason] specifics [/edit]

3:45 pm on Nov 24, 2006 (gmt 0)

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Wow, I didn't think Thanksgiving would hit me so hard this year because the days leading up to the big day were surprising normal, unlike the past 2 years which showed a steady decline leading up to Thanksgiving Day. Income down by almost 1/3 and I expect that to continue through the weekend and into Monday. After that, I will see a dramatic increase followed by a steady decline until Christmas and into January. February will be the turn around month that sets the pace for the rest of the year. All based on my last 2 year's experience. Parts of my sites are somewhat holiday related, but related to the planning ahead not the actual event.
3:58 pm on Nov 24, 2006 (gmt 0)

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Whenever U.S. government offices are closed, Web traffic plummets. The bureaucrats are not sitting at their desks killing time browsing the Web -- they're at home doing what they do best. Nothing.
4:53 pm on Nov 24, 2006 (gmt 0)

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Whenever U.S. government offices are closed, Web traffic plummets. The bureaucrats are not sitting at their desks killing time browsing the Web -- they're at home doing what they do best. Nothing.

I get the same thing. My busiest time is during a work day between 9 to 5. People love to use my sites to "goof off" at work. I suffer on the weekends and holidays.

5:01 pm on Nov 24, 2006 (gmt 0)

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I was kind of surprised, yesterday was best day I've had in several weeks, and today so far looks to be good too. My stuff is usually in decline this time of year.
7:26 pm on Nov 24, 2006 (gmt 0)

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Come on - it was Thanksgivivg - time to be with family.

There's another big one coming up soon.

Don't people budget or plan for these blips?

8:57 pm on Nov 24, 2006 (gmt 0)

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Although US traffic is only a small % of my traffic, I am seeing 50% drop in earnings, I think the season spirit is catching world wide. Plus the Google team is off with their families, and there is no one throwing the smartpricing dice which stopped at 1.
9:16 pm on Nov 24, 2006 (gmt 0)

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Or perhaps they set it to 1 when they are busy and cant watch...
1:27 am on Nov 25, 2006 (gmt 0)

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It seems to running about average here. Some holidays are worse. Maybe XMAS or New Years could be the ones. Will have to wait and see in a months time.
2:19 am on Nov 25, 2006 (gmt 0)

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Today has been the pits. :(
3:12 am on Nov 25, 2006 (gmt 0)

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no problems over here, my epc has been going up since 9/1, even on sites where i haven't added content since maybe last spring.

i wish we had a better handle on why adsense works the way that it does.

4:31 am on Nov 25, 2006 (gmt 0)

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Unpaid or low-paying holidays are a cost of being in business for yourself.

When I was a contract programmer, I never got "holiday pay" unless I actually worked on holidays.

Small business owners have to pay their employees for a day off when the business owner is not making any money. If their employees work, they have to pay them 1.5-2 times as much. It's simply a cost of doing business.

If you are sweating the fact that you are "losing money" on a holiday instead of enjoying the holiday yourself, go get a government job. Then you will be getting full pay for not working or getting paid extra for your normal amount of work.

I made about 16% of normal on Thanksgiving and if I knew what I made, it wouldn't have bothered me one little bit. I made that while I was enjoying a wonderful smoked turkey dinner at the beach watching the storms rolling in. The last time I got paid for Thanksgiving day was in 1992 when I went in to work on that day.

I don't sweat the earnings of any specific day. Google doesn't pay me by the day, they pay me once a month. Take what you earn this month and divide by 30, and that is what you earned on Thanksgiving.

4:41 am on Nov 25, 2006 (gmt 0)

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This is priceless.

People are having a holiday and the AdSense crowd wonders why, instead of spending time with family or out shopping for presents, that people aren't home strapped into their chairs clicking on your websites.

Has common sense taken a holiday as well?

5:19 am on Nov 25, 2006 (gmt 0)

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If you are sweating the fact that you are "losing money" on a holiday instead of enjoying the holiday yourself, go get a government job.

BigDave, nobody's sweating it. ;) It's educational to see how deep the dip goes, as well as to note how it doesn't affect some. What's wrong with that? It's a valid topic for discussion.

the AdSense crowd wonders why, instead of spending time with family or out shopping for presents, that people aren't home strapped into their chairs clicking on your websites.

Bill, nobody's wondering where everyone is at. Where in this thread did you read that? Who in this thread is wondering why their stats are down?

We all know there's a holiday but it's interesting and educational to see that the dip isn't widespread, and most importantly, to take note how DEEP the dip goes. Worthwhile discussion in my book.

5:46 am on Nov 25, 2006 (gmt 0)

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FWIW, I'm off about 30% last 2 days and I can barely wait until people get back to work on Monday :D
5:49 am on Nov 25, 2006 (gmt 0)

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I don't know about the other posters to this topic? But am an Australian therefore we do not celebrate Thanksgiving so some of are working.

I initially started this post to see if my adsense stats realise the overall scheme of things over this USA holiday period.

5:55 am on Nov 25, 2006 (gmt 0)

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Thanksgiving day was more or less normal for me, which is normal. By that I mean I haven't seen any big swings one way or the other on days like Thanksgiving or Christmas.

If anything I might see a little up side on holidays when families gather and get to recalling the past. This holiday has followed that pattern.

6:13 am on Nov 25, 2006 (gmt 0)

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But am an Australian therefore we do not celebrate Thanksgiving so some of are working.

If you think this is bad, brace for Xmas and the days after when the Canadians have "Boxing Day"

6:27 am on Nov 25, 2006 (gmt 0)

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Sorry for the silly question, but don't you guys have "boxing day" too in the US?

The dive from US Thanksgiving will not resolve until monday, likely.

8:27 am on Nov 25, 2006 (gmt 0)

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We only have "boxing day" when Mike Tyson chews on someone's ear.
8:39 am on Nov 25, 2006 (gmt 0)

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go get a government job

Got one and am in the middle of a 4 day weekend. Not sweating any of what AdSense does, it's just icing on my cake.

8:39 am on Nov 25, 2006 (gmt 0)

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[If you think this is bad, brace for Xmas and the days after when the Canadians have "Boxing Day"]

For us Aussie Boxing Day is also a public holiday.

Pardon me - I didn't mean for this post to become a rage? Only wanted to know if my stats were consistently (low) with USA adsensers...

10:28 am on Nov 25, 2006 (gmt 0)

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Elvis,
I'm from Australia also but rely mostly on US traffic. Last year was my first year in Adsense and experienced a similar decline. I wouldn't sweat too much for now.
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