Forum Moderators: martinibuster
I am not sure if i posted this question or not.... My system froze while i was submitting it. So, i apologize if this is a duplicate. I am curious as to what you guys think about adding adsense to an ecomm site? Does it make the site look less professional? Would it canabalize your site sales? I began adding content and was wondering if it would be worthwhile to put adsense on the content or if it would just lead people away from my site. I personally think it would canabalize your sales (since, most ads would be from similar sites)....
Does anyone else have adsense on their ecomm site (site not mainly content, but actually sells a product)?
Thoughts? Am i mistaken in my thinking?
Thanks,
Karim0028
I am not sure if i posted this question or not.... My system froze while i was submitting it. So, i apologize if this is a duplicate. I am curious as to what you guys think about adding adsense to an ecomm site? Does it make the site look less professional? Would it canabalize your site sales? I began adding content and was wondering if it would be worthwhile to put adsense on the content or if it would just lead people away from my site. I personally think it would canabalize your sales (since, most ads would be from similar sites)....Does anyone else have adsense on their ecomm site (site not mainly content, but actually sells a product)?
Yes, we do. Content, our own unique products, and adsense (and some amazon). There's no simple answers.
Does it make things look unpro? Yes, somewhat, but if you minimize the number and intrusiveness of the ads, I don't believe it's a huge problem, but it depends on your topics/niches. I actually see limited use of adsense ads as a value added for our visitors.
Sales issues? We find there is a tendency for sales to go down as adsense revs go up on any given day, but that can also be a result of shifts in traffic types, etc. It's rare we'll have a huge product sales and huge adsense rev on the same day. Don't know what that means.
Lots of advantages to using both, either on same page and on same site, because of diversification. In Spring 2006 we looked at and predicted adsense revenues would drop this year due to changes in advertiser behavior, so we were able to retool our sites to shift emphasis from adsense to product sales (since we get all the profit on the latter). So we went from something like a 80%/20% rev. split to a 50%/50% split -- better diversified. It cushioned the blow when adsense cpc prices and ecpm tumbled for us.
Anyway, pros and cons and you're the only one that can "speak for your visitors".
That way if a user does a search, hits your site and you do not have the product they are looking for. May be they will click on an ad and you will make some additional $$$$
Thanks for the input! Now, do you put the ads on the content pages only or also on your product page (i would assume that you wouldnt want to distract from your funnel)? Is that a wrong assumption on my part?
That's probably good thinking. We really have a mix. On some of our product pages we don't have adsense ads, and on others we do. On some of the product pages with adsense ads, we place them at the absolute bottom of the product promo text and information, and actually we find the CTR's are low, but the CPC on these is high perhaps because of positive smartpricing.
On the CONTENT pages, once again we have a mix. A good percentage of our content involves articles > 750 words and something up to 2000 which gives us the opportunity to include both product blurbs and adsense using floating css divs embedded in the text.
Pretty much if you can think of a mix, we do it. What's BEST is something I don't feel I can say definitively, but we do well, although of course perhaps we would do better if I was a little more systematic.
Also, one thing re: product sales, is that because I'm a relatively well known unknown author in the fields I work in, it's a little easier for me re: product selling, and I don't have SELL hype, but rely on my name/content/samples, etc. So that might work out differently than for you.
