New channel targeting feature for advertisers

[ashii]

On November 09, 2006 I read that google has started a new feature so when you log into your AdSense account and add a new custom channel you will see a check box that say

"Targeting: Show this channel to advertisers as an ad placement".

I can not see this.
Am I missing something?

[edited by: jatar_k at 3:31 am (utc) on Nov. 21, 2006]

[jimh009]

Hi,

I received an invite today to a webinar about this and I saw some information about it in my account yesterday - although it is now gone! I really have no idea what these "ad units" are. The relevant part of the email I received that describes what these are is : "Ad placements are groups of ad units that you can define and highlight to advertisers. Creating an ad placement is as easy as creating a custom channel, and ad placements will help you generate more revenue by increasing the visibility of your ad spaces to advertisers."

From my take on it, I guess that if you have extra ad space, then perhaps you can show these spots and have advertisers sign up directly to advertise there - by putting "advertise here" type things in custom channel ad blocks?

I'm hoping someone here knows more about this and can chime in let me know what this is all about.

Jim

[Marcia]

My guess is that it's just a beta with some people testing it out, and not available for everyone.

[Marcia]

Ad placements are groups of ad units that you can define and highlight to advertisers. Creating an ad placement is as easy as creating a custom channel, and ad placements will help you generate more revenue by increasing the visibility of your ad spaces to advertisers."

I'm doing some thinking about this, and it sounds like it might be testing for landing pages for individual sites rather than being only one available for the whole account as it is now.

As a point of reference, I'm opted out of CPM altogether so that lets out site targeting anyway, with no intention at all of ever putting it back for the whole account. There's only one site I'd seriously think about it for, on an individual basis for that one only, which is practically Adense-free altogether, since I've been thinking of offering it on my own for individual site owners anyway, on kind of a limited, niche-specific basis.

But something tells me that if that's what this is about, it would have to be on an account-wide basis and that wouldn't work in my case.

[rbacal]

Speculating, but it sounds like pubs can designate specific ad blocks on their site, and offer those as a package to advertisers. Let's say you set up your premium ad block (eg. leaderboard just below page header),a nd a lower value one on bottom of page, so that advertisers can choose to advertise on one as opposed to the other.

Probably an attempt to remove barriers for advertisers, since one huge problem from the advertizer side is that on any site you choose, you have no control over whether your ad shows in a highly desireable position or a really p-poor position, since google has no above the fold requirements.

It sounds even more flexible than that, but it's promising on both pub and ad sides.

[Marcia]

Speculating, but it sounds like pubs can designate specific ad blocks on their site, and offer those as a package to advertisers. Let's say you set up your premium ad block (eg. leaderboard just below page header),a nd a lower value one on bottom of page, so that advertisers can choose to advertise on one as opposed to the other.

Probably an attempt to remove barriers for advertisers, since one huge problem from the advertizer side is that on any site you choose, you have no control over whether your ad shows in a highly desireable position or a really p-poor position, since google has no above the fold requirements.

So the advertisers would have a choice, and it would probably be a good one from both their perspective and work well for the publishers, too. And publishers would have as much choice by deciding what to make available.

It sounds even more flexible than that, but it's promising on both pub and ad sides.

Very promising. So the Adwords gurus at Google can use their smarts on how to make more money, and the publishers share in the benefits of their expertise and experience with metrics that we really can't know anything about on a broad level.

We don't know what they're doing and it is all speculation, but we might as well meddle a bit and give our opinions anyway; just in case they do make the move and it becomes available for everyone, they'll have some advance input.

[MThiessen]

>>>I received an invite today to a webinar about this and I saw some information about it in my account yesterday - although it is now gone! <<<

It's likely still there the "tip" might not be though. Go into custom channels and choose one, then choose edit. That's where it is.

[Marcia]

This is probably it, and it's a beta by invite:

[webmasterworld.com...]