yes another cpc question

why so variable

[GiveMeMore]

All I have is a handful of ads running on my site (about 10 to 15 max) assuming that the same are getting clicked every day how comes the CPC is sooooo variable? from 0.05 to 0.70
thanks

[trannack]

Why are you assuming the same ads are being clicked? Also, if a person has their adwords account set up so that Adwords bids for them to use up their budgets, then the value per click would be variable.

Another reason - if your page shows up in defferent countries - the value of the advert would normally be quite variable.

There are a whole host of reasons for varying amounts of click value.

I would suggest that you read up on how adwords works to perhaps give you a better grasp of this. :)