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Forum Moderators: martinibuster
I would say to just look at 7 day moving average values for short term trends, in conjunction with 31 day moving averages for long term trends. This will give you a pretty good indication about the normalized value of your traffic. A day-by-day comparison is often not useful.
For my sites, I find that even the 7 day average is pretty volatile. The values can dramatically change from week to week. On the 31 day average I am seeing some stability or better: trends, even if the trend seems to be pointing down recently. :-(
I cannot figure out why it fluctuates so much. I didn't make any changes to my sites, and my traffic is about the same each day.
joined:Oct 27, 2001
And there was a "maintenance" on Saturday, possibly meaning a change to the system.
Two big changes in the past two weeks. May be a while before things settle down.
I pondered whether to get rid of my page but decided instead to tough it out for the long run. After a week or so CTR, CPM & $ went back to normal.
[edited by: DoingItWell at 10:16 pm (utc) on Nov. 14, 2006]