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Is my website too big for Adsense?

adsense

         

jason77

8:45 pm on Nov 12, 2006 (gmt 0)

10+ Year Member



Ages ago I tried tradedoubler...and was disappointed. It was a lot of work to manually find advertisers and then everything was on a commission basis - so nothing to make money really.

Then came Adsense - and it became easy to make money with websites.

But every since Adsense earnings were going down compared to the size of my website. I started with 100 impressions per day - and at that time the earings compared to the size of the website were really good.

Now I have 250,000 page impressions per day - and I have the feeling I am loosing lots of money compared to having a "profesional" marketig agency for my website.

Most big websites I know dont use Adsense .....

So is Adsense just for small to medium sized websites?

Is my website too big for Adsense?

I think I could double my monthly earnings by finding the right advertising partner....

wyweb

8:50 pm on Nov 12, 2006 (gmt 0)



Is my website too big for Adsense?

Ummm.. probably not....

zomega42

9:29 pm on Nov 12, 2006 (gmt 0)

10+ Year Member



Depends on the niche. My experience has been that when you become one of the largest websites in your niche, adsense can suffer.

Another problem seems to be competitive ad filters. In our case, not only are we one of the biggest in our niche, we filter out some competitors who are also among the biggest. This doesn't leave enough advertisers to fill our inventory at a reasonable CPC.

It's a big enough niche that the problem is not lack of advertisers... it's lack of advertisers who use adwords and turn on the content network.

OptiRex

9:34 pm on Nov 12, 2006 (gmt 0)



Now I have 250,000 page impressions per day

So that would be 7.5 million per month.

The general consensus is that 20 million pages per month is the required minimum for being a Premium Publisher however some have been known to get it on lot less and some with 20+ million have never heard a thing.

Nevertheless you have substantial page impressions and I would have thought that it would be sensible to contact the AdSense team to ask why your pages are not performing as well as you believe they ought to.

That's what they're there for.

FWIW if I had that many impressions and my metrics remained the same then I would be earning $75,000 per month!

Tell me Google wouldn't be interested in that.

joelgreen

9:38 pm on Nov 12, 2006 (gmt 0)

10+ Year Member



If you are thinking of putting ads on your site then your website is not too big for adsense. IMO.

miguelito

10:06 pm on Nov 12, 2006 (gmt 0)

10+ Year Member



page impressions are not that important particularly if you are a forum site then they are meaningless.

i have way over 20 million a month average now in terms of page impressions but i'm not stupid....it's because it is a forum site with hundreds of pages for people to look through.

each visitor only has to look at about 20 different pages and the impressions shoot up.

unique visitors is a far more accurate metric to judge how important your web site is.

if you have 250,000 impressions on a forum site then you are still small fish for Google, if you have a non forum web site with only 4 or 5 pages to look at, then that's impressive.

either way, i have yet to find another source of income more reliable and as profitable as Google Adsense.

jason77

7:33 am on Nov 13, 2006 (gmt 0)

10+ Year Member



I have no competitive ad filter - competitors are my friends.

I have 150,000 unique visitors per month, about 1,000,000 unique visitors per year and 60,000,000 impressions in the last 12 months.

There is no discussion board either.

The growth in page impressions is directly proportional in the number of unique visitors in my case.

caran1

9:24 am on Nov 13, 2006 (gmt 0)

10+ Year Member



Depends on the niche. My experience has been that when you become one of the largest websites in your niche, adsense can suffer.

My experience too, time to move on

miguelito

11:03 am on Nov 13, 2006 (gmt 0)

10+ Year Member




I have 150,000 unique visitors per month, about 1,000,000 unique visitors per year

well, no disrespect intended but you need to recheck your calculations.

150,000 unique visitors per month is almost 2 million a year ( 1.8 m ) not 1 million, that's a hell of a difference so which is it?

moTi

11:24 am on Nov 13, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



150,000 uniques and 7,500,000 page impressions per month, that's 50(!) page impressions per visitor.

do not make the mistake and measure your success in stupid page impressions, especially when it comes to adsense cpc.
and sorry to disillusion you, but with this amount of uniques your site is rather mid-sized - many of the people around here outperform you on this one and we're doing pretty ok with adsense.
judging the numbers, you probably have a forum/gallery type of site, which is traditionally bad with adsense. anyhow, it's not the traffic, it's the site type which is crucial for your earnings problems here.

[edited by: moTi at 11:37 am (utc) on Nov. 13, 2006]

OptiRex

11:36 am on Nov 13, 2006 (gmt 0)



150,000 uniques and 7,500,000 page impressions per month, that's 50(!) page impressions per visitor.

Here's a conundrum! Is this Google Page Impressions or your own logs? 4 ads per page would mean 12.5 pages per visitor.

If you are running 4 ads per page then this could easily depress your EPC.

jason77, more accurate metrics are required.

BillyS

12:18 pm on Nov 13, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>> about 1,000,000 unique visitors per year and 60,000,000 impressions in the last 12 months.

That's 60 pages per visitor. Wow! And it's not a forum, most of us would hope for 3 - 6.

Matt Probert

3:42 pm on Nov 13, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I think I could double my monthly earnings by finding the right advertising partner....

So try it.

You can run Adsense adverts along side traditional CPM image ads such as though delivered through the Valueclick network, so why not try it and see?

Adsense advertising depends upon your site matching advertisers, and your readers wanting to click on adverts. If that occurs, you make a lot of money, if not, you don't. Hence whether you get 100,000 page views a month or 7 million page views a month is irrelevant to your earnings with Adsense.

Matt

jason77

4:09 pm on Nov 13, 2006 (gmt 0)

10+ Year Member



"150,000 unique visitors per month is almost 2 million a year ( 1.8 m ) not 1 million, that's a hell of a difference so which is it?"

No, because you forget that some visitors come back!

1,000,000 different people per year, not 1,000,000 different ip addresses per year.