Is this against AdSense TOS?

Placing the ads very close to scroll bar...

[adrianTNT]

Hello WebMasters :)

1. Can someone tell me if is against AdSense TOS to place a skyscraper very close to scroll bar on right?

The thing is that you can place it right next to it without a space so that way users might click ads by mistake when trying to scroll the page, I guess this will be against TOS then?

Also ... placing it with a 10px margin from scroll bar should be OK but how to decide what is the limit?

Also...

2. Is it agains TOS to make the google ad scroll with the page (always float at bottom of browser window)?

Thanks.
- Adrian.

[Hobbs]

Let me take it from number 2: Yes, don't.

As for number one, here is a good rule that you can apply yourself.

Whatever you do to make the visitors click then go OOPS, and hit the back button, is bound to come back and bite you where is is guaranteed to hurt.

[edited by: Hobbs at 2:24 pm (utc) on Nov. 11, 2006]

[trannack]

I can see another of those threads starting again - I've .........!

If you thought it was OK you probably wouldn't be posting the question here. What is your gutt instinct? It probably tells you that this is a sly tactic to intentionally cause clicks on adverts that a user has no interest in - which brain cell have you not engaged?

[mainspot]

Quite a lot of time I amaze with what people do to make visitors click the ads.

A lot of effort spent in there until they forget it's more important things to do such as: adding the contents. :)

[Pengi]

It should go without saying - anything that may result in anyone clicking on an ad without intending to click on an ad is tantamont to click fraud.

This will never serve you well in the long term - if in doubt - don't do it.

[martinibuster]

In my experience, if you make it too easy to click on an ad, the quality of the traffic you are sending goes down, and the earnings per click goes down. Likely, the user is ending up on another site unexpectedly and they're backing out fast, a sign of low quality traffic.

In my experiment I took a good earning page and integrated the ads so well it was virtually indistiguishable from the content. No tricks, just incredible integration.

While the CTR soared, the earnings per day on that page plummeted.

So I've found it best to concentrate on cultivating traffic to the page and letting the clicks happen more naturally. Making it too easy to click on an ad may backfire on you, and drive down your earnings.

[wyweb]

Whatever you do to make the visitors click then go OOPS, and hit the back button, is bound to come back and bite you where is is guaranteed to hurt.

well said hobbs...

[preeti]

hi
i dont know all preferred members say are right or wrong what in my opinion is if putting the ad near to scroll bar and induce click is fraud.then blending the ads to ur content and fooling the people to think them as those ads are part of your webpage is also fraud.then if we add all these techniques as fraud then this adsense will not have existed.

[trannack]

Preeti - there is a fundamental difference. By blending the adverts, if someone clicks on them it is because they are genuinly interested in what they have to offer. By encouraging a click through misleading promotion of the link - or "click here....." or placement very near something else that may lead them to click the advert by mistake, is encouraging a click - when at the end of the day you have no control of what adverts are going to appear, or even if they are going to be relevant. Basicaly it is Click Fraud in adsense terminology, and will get you banned. Simplicitly speaking....:)

[FourDegreez]

In this Google case study, it looks like the right-side ad was moved very close to the scroll bar: [adsense.blogspot.com ]

[adrianTNT]

I started this thread and I never got the reply notifications, I just read all replies (in case someone wondered why I didn't post anymore).

Yes, I do think pouting it very close to scroll would drive unwanted clicks (The 'Oops' thing) :) But also ... it can be close to margin (with a space) and have more visibility because users go in that area to scroll the page.

[edited by: adrianTNT at 8:21 pm (utc) on Nov. 15, 2006]

[Bddmed]

Is it agains TOS to make the google ad scroll with the page

Why not following them your mouse cursor. If I find anything annoying it's things "following" me the site. Makes me jump out of it immediately.