New feature - Channel targeting

Has anyone tried this?

[farmboy]

Has anyone tried this new feature that allows you to activate a channel so an advertiser can target that specific channel?

Suppose I have a site about widgets which includes a page about widget wheels. On the wheels page I insert 1 AdSense display.

A widget wheel maker wants to open an account with Google and advertise his widget wheels only on my site - only on my widget wheels page.

Would this new feature allow the advertiser to easily do that or do I misunderstand the usefulness of this feature?

FarmBoy

[Sally Stitts]

Since this is "site targeting", does that mean you only get low-paying CPM ads?

[danimal]

we were talking about that earlier... if google would just give publishers the capability to turn off site-targeted cpm for the rest of the site, the channel thing would be very interesting.

and hopefully it wouldn't affect the epc for the contextual adsense!

[justraquel]

I'm surprised no one is talking about this. This could really help improve revenue.

[Sally Stitts]

Or not, if it results in many of our PPC ads being replaced by CPM ads.
Which is what it looks like to me, without any advice to the contrary.

If Google wanted us to know that the new "site targeting" applies to PPC ads, wouldn't they tell us?
Until we are told otherwise, I think we must assume that "site targeting" still means what it used to mean - low-paying CPM ads. A person may get $20 eCPM for PPC ads, and they may get $2 eCPM for CPM ads. This needs clarification, if the "new" site targeting feature is going to get any traction. Especially, in light of all the posts regarding "contact Google to cancel site-targeting on your site", and "increase your eCPM by opting out of site-targeting".

We need the following 2 options -
Yes - Opt out of CPM site targeting?
Yes - Opt in to CPC site targeting?

[edited by: Sally_Stitts at 5:32 pm (utc) on Nov. 16, 2006]