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As an experiment, I have just removed all of the adsense ad units from the pages on this site except for the one 468x60 text banner within and near the top of the content. I'm going to leave it that way for perhaps the rest of this month and let y'all know how it goes.
I figure my daily income from this site couldn't get any worse...
Clicking is down by half, but average amount per click and EPCM are not going up. Average amount per click is less than 3 cents. Before I made the change it was hovering around 4 cents. So, so far my revenue for this site has gone down.
My other sites in a different niche average around 11 cents per click. It's very frustrating...
Anyone else seeing a difference like this today? Is this a result of the maintenance or have I been un-smart-priced? Or both?
[conspiracy theory]I guess you were too close to discovering something really important, so they had to throw up a smokescreen. The truth is out there ... [/conspiracy theory]
I think that in many cases fewer ads on a page leads to better EPC because there are fewer low-paying ads for the user to choose from. But if the page is about a high-paying topic, there may be plenty of lucrative ads available.