Which eCPM?

Ad unit or page?

[Broadway]

When eCPM is discussed on these threads are most of you reporting the eCPM associated with Adsense PAGE VIEWS or AD UNITS?

[ken_b]

When I talk about eCPM I'm refering to the site level unless I specifically mention page, or channel levels stc.

[Bddmed]

And to be even more specific. It is site wide pageviews. Not uniques and certainly not hits.