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Ad Filtering

Filter or not filter, that is the question

         

Roadkill

1:36 pm on Oct 25, 2006 (gmt 0)

10+ Year Member



Greetings:

I have been seeing one particular company that is dominating the ad space throughout the whole site. Often times it is the only ad showing in a 160x600 skyscraper.

It has been this way for 2 weeks or so. Not sure why it is dominating all the space. Maybe a CPM type ad?

Would appreciate any advice on this issue.

hunderdown

1:40 pm on Oct 25, 2006 (gmt 0)



Read this:

[webmasterworld.com...]

Roadkill

2:08 pm on Oct 25, 2006 (gmt 0)

10+ Year Member



Thanks hunderdown....

That helped alot. I did a site search on the topic but you know how that can go.

Thanks a bunch, I'm going to block it for a bit.

hunderdown

2:40 pm on Oct 25, 2006 (gmt 0)



You should also check to see if you are getting CPM ads on the reports page.

Select "Show data by individual ad" and then check the box that appears with "Show data by targeting type" next to it.

Then you will know if it is a CPM ad or a contextual ad being blown up to fill an entire block because the algo thinks it is the perfect ad for your site...

Roadkill

4:01 pm on Oct 25, 2006 (gmt 0)

10+ Year Member



Thanks again hunderdown...

I checked that and they are contextual, there is a small percentage of site targeted which I wasnt aware of. Those wouldnt be CPM's would they?

hunderdown

5:21 pm on Oct 25, 2006 (gmt 0)



Someone please correct me if I'm wrong, but I believe that by definition site-targeted IS CPM.

However, if it's only a small percentage, and the ad you are concerned about is all over the site, then it seems to me that it must be contextual, and thus pay-per-click.

Chapman

8:37 pm on Oct 25, 2006 (gmt 0)

10+ Year Member



Select "Show data by individual ad" and then check the box that appears with "Show data by targeting type" next to it.

hunderdown-

Thanks for reminding me of this reporting technique! As I thought I had site targeting (CPM ads) disabled since it was introduced... I had forgotten about it.

Since I STILL have "Onsite Advertiser Sign-Up" disabled and I'm seeing 20 channels of site targeted ads today (with single digit eCPM and virtually no earnings)... HOW does one go about shutting it off and delivering only contextual ads?

Chapman

hunderdown

9:30 pm on Oct 25, 2006 (gmt 0)



Chapman, all you can do is email the AdSense support staff and complain. You know that disabling that "Advertise on this site" bit doesn't stop site-targeting, yes? From your post I think you asked for it to be turned off at the beginning.

Sounds like something isn't working, so email them again.

Chapman

9:59 pm on Oct 25, 2006 (gmt 0)

10+ Year Member



hunderdown-

Thanks! So it's as simple as that? I thought I was missing a setting or a tool (like there are so many that I can't keep track).

Chapman

hunderdown

10:02 pm on Oct 25, 2006 (gmt 0)



That's right, you have to email and ask. I guess they don't want to encourage people to opt out. I haven't. I never get site-targeted ads, anyway.

Chapman

11:35 pm on Oct 25, 2006 (gmt 0)

10+ Year Member



hunderdown-

I never got site targeted ads either until after the maintenance on September 27th. All started then!

Chapman