content for ecpm

[roeib]

Hi,
Does someone knows what can help to get more ECPM when the CTR remain steady :
1. Does Dynamic content in the website helps? do I have to change my website content often in order to get more Earning per click?
2. Does other links in the website helps as well? Does google give more share for websites that has links?

The question are relevant for me beacause each time I put a new web page - it gets great ECPM but after few weeks it is decreasing (without any change in the CTR)

Do you know about other parameters that affect the ECPM when the CTR does not change?

[trannack]

There are loads of factors to take into account. Perhaps your niche has few advertisers. Or maybe your niche has low paying advertisers.

[roeib]

Hi,
I don't think this is the situation. I am talking about pages that had great ECPM (with good advertisers) for few weeks and than suddenly ECPM slowly decrease.

[hunderdown]

IF the number of impressions is enough to ensure that you're seeing something that isn't just random, your experience may confirm that there is a page-level element to smart pricing. You put up a new page, the system has no history for it, but then it becomes clear that it's not converting well, so the click price is discounted.

OR it could just be changes in visitor behavior. Do you have a lot of regulars? Do you announce new pages? Maybe visitors act differently on new pages than on ones that have been around a while--same CTR, clicking different ads.

Are your new pages about distinctly new topics not covered elsewhere on your site? Do they overlap a little? Or are they more of the same?

You said "suddenly the eCPM slowly decrease." Which is it? A sudden decrease or a slow one?

We can only speculate without knowing much more about your niche, though.

[trannack]

We are assuming that you have good, relevant and unique content on your pages. Are you in breach of TOS on any of the site pages? Does your site conform to what Google likes to see on a site - ie full contact details, privacy policy, robots.txt etc etc. There are so many parameters it is difficult to help you unless you provice more information about your site, niche, some figures etc etc What was you ecpm before the decrease - what is it now. Over what period of time did this happen. Has one of your major advertisers pulled out? Are you using your competitive ad filter to best effectivness? Give us more info and we'll try to help.

[roeib]

Hi,
Thanks for your answers.
I don't think that the numbers are random because I'm talking about traffic of about 20K visitors per day (about 50 pages).
The decrease is slow - website ECPM was about 65 for 2 weeks, than 60 for 2 more weeks and now about 56 for 1 week.

Some Questions :
What is the smart pricing? When does google says that the site is not converting well?
What do you mean in "breach of TOS on any of the site pages"?
What is the "competitive ad filter to best effectivness"?

[Car_Guy]

These have all been dealt with here in detail, so try using the site search feature (near the top of the page) for these phrases:

"smart pricing"
"breach of ToS"
"ad filter"