Custom Channel Ad Targeting

has anyone seen this before?

[elsewhen]

seems that you can now allow advertisers to target a specific channel on a particular domain...

[google.com...]

[Bddmed]

Good find Elsewhen.

My site has always been completely open for site-targeting. But the % of site targeted ads seems always be like 0.01. Everyday there are about 100 site targeted ads shown earning me peanuts.

Just to make the link working:
[google.com...]

[edited by: Bddmed at 6:24 pm (utc) on Oct. 23, 2006]

[danimal]

just a few weeks ago i was out here posting that publishers don't have any control over where cpm ads show up, and look what happened.

now if we could just exclude all site-targeted cpm on the site except for the targetable channel, we'd be in business!

that, and a guarantee from adsense that it won't affect epc in any way would be nice as well... put the custom channel on your forum, but nowhere else.

[elsewhen]

another use of this is for sites that have multiple categories but did not organize them into distinct directories. if i remember correctly, advertisers can target specific directories or subdomains. now publishers can create special baskets of pages to offer to advertisers.

the downside... you have to use a channel for something that you otherwise may not want to use one on.