June and July in the toilet..

is this a normal summer lull?

[ignatz]

Looking over stats, I saw declining revenue over June, and its worse so far for July. Is this normal for summertime? I've added more content and sites over the last few months in various categories, so the downward trend is unsettling.

[ChrisKud5]

Last month saw 25% growth, and am seeing similar growth from last month. About 50% up from 2 months ago if this month continues at his been.

[europeforvisitors]

Summer has been good for me, probably because of my topic (travel planning, mostly for vacationers).

Many topics are seasonal, at least to some degree, and certain types of sites (such as community sites) often experience a drop during the warm months when users spend more time outdoors instead of going online.

[Internethydraulics]

I am seeing the same thing for June and July.

[richmondsteve]

It's hard to establish year over year trends at this point since AdSense was launched for regular publishers mid-June of last year.

[Paris]

Summer slowdowns are normal for most sites. Weekends too. Are your pageviews down too? If so -- and your CPM is holding up -- don't sweat it.

[reli]

If you are tweaking your content, adding pages, etc. then it would be a moving target (changing the wheels while driving down the highway) type of thing. Channels also should tell you what is working (you figure out the "why", or at least figure a good theory).

This month has been higher here, due to refinement started a few weeks ago. Plus new content designed to increase traffic (not just for ad pages, but it all helps).

[ignatz]

Yes, the last month have seen some updates so I agree it's a moving target. Thought I was seeing a slight downward trend regardless.. thanks for all the feedback!

[jonknee]

Yea it's all on your topic and traffic. While there have been some slow news cycles lately, revenue has been up for me.

[Never_again]

Many topics are seasonal, at least to some degree, and certain types of sites (such as community sites) often experience a drop during the warm months when users spend more time outdoors instead of going online.

EFV is right. Most sites have some seasonal variation. My site deals with a specific technical topic which you would think would be fairly consistent, but it isn’t. Summers site traffic is always down due to people being off for vacation (Holiday for the none American) and interest in the subject wanes some – usually down 20% in July and August. We have other seasonal fluctuations also. Obviously traffic and demographic changes have an impact on earnings.

Now that we have one year of experience with Adsense, we will be tracking and looking for seasonal variations in our earnings so we can factor them in when attempting to make judgments on earning changes.

Every site will vary, so continue to monitor your stats and compile enough history so you can determine if the change is “normal” or caused by some other factor.

[Lipik]

My site is 'travel' related. May, June, July are top-months. But still I can see when there is a nice sun and good temp. only by looking to my stats. People suft less on sunny days. So if you have a non travel related site, the summermonth's can be bad...