are your ads site-targeted or contextual-targeted

do you even know?

[greedy player]

Well I looked at my reports today, and I was completely gobsmacked, you all know I've gone from hundreds of dollars a day to litrally nothing, and I kept scratching my head why me why me.

Now I never actualy looked into my stats as heavily as today and discovered somthing odd.

Google say that Contextual should pay more than site-targeted, the fact is taking a peek at the data my site-targeted ads cpc is 0.40$, my contextual-targeted ads are far greater occouring into the millions however pay a measily 0.06$ a click.

What is learnt by this is that I'm only getting 14k site-targeted ads at 0.40$ click compared to the millions of contextual-targeted ads shown at 0.06$ a click, a huge comparison as im then finding myself with high paying click ads very few at 14/1,000 for example.

So if at 14/1000 i get the possibility of a nice 0.40 a click, what hope have i got.

Google help page:
[google.com...]

Now on their help page you shall read that they say you should be getting less for site-targeted ads but i get more, and that I needed worry about this as I'll be getting paid more, however these are only being displayed 14/1000 time.

Google say that site-targeted ads and contextual-targeted ads compete against each other and they display the most profitable, in my report this is opposite they display the least profitable for me.

It said that if site-targeted ads are lower than contextual ads then your ads are appearing on lower performing pages, this is not the case for me then rather oposite my site-targeted ads are almost 7 times more profitable for me.

Overall what does this mean for me? My account is reversed in which I get lower paying ads and not the higher paying ads.

I'm even seeing up to 0.66$ cpc on my footer for site-targeted ads.

Maybe I can disable contextual ads and show site-targeted. but how? hmm

[david_uk]

Well, I know they will disable cpm ads if you ask them to, but I really can't see them disabling the normal cpc ads. I doubt they have even been asked to do that!

I guess the standard reply will be that they are showing the ads they think represent the maximum income, but I'd certainly drop them a line and ask for an explanation as to why you are seeing the results you are. Natually they won't actually tell you, but the might well go away and have a look at why it's behaving this way, and give the server a kick.

[rbacal]

It seems to be a banner day for people getting completely confused and posting what amounts to...well...something that shows they are confused.

Your site targeted ads are on a cpm basis. NOW, figure out why you might be seeing a higher eCPC with them?

[ann]

If you do not want cpm ads or site targeting email Google and ask to have it shut off for your account. Myself and several others did this.

Did they ever take you off hold? What happened on that episode?

Ann

[hunderdown]

Isn't it possible that you were site-targeted by someone with a very limited budget?

Also, site-targeting is on the basis of so much per thousand impressions (CPM), not CPC, so you really can't compare CPC for site-targeting and CPC for contextual. You need to compare the eCPM.

[joelgreen]

>> I'm even seeing up to 0.66$ cpc on my footer for site-targeted ads.

How did you know it is site-targeted ad on your footer?

When visitor clicks on site targeted ad you get nothing (i.e. zero). For site targeted ads you are payed only for ad impressions.

Does above statement means you've got $0.66 per one site targeted ad impression?

[moTi]

Isn't it possible that you were site-targeted by someone with a very limited budget?

that was exactly my first thought, too. on my sites at least, site targeted ads are very rare, showing perhaps less than.. well.. 14/1000 of the time?

[greedy player]

site-targeted has clicks too :) and no im still on hold, and yes it does sound like im confused but i earn perfectly great money at about 0.66$ comparing the total for site-targeted to the clicks a click on site-targeted ads, however few impressions so it wouldn't work out unless the site-contextual ads were disabled then it would have free flow (maybe) to be a great income, just a idea.

[hunderdown]

My point is that site-targeted may have clicks, but that's not what you are being paid for. You're being paid for impressions. And so if your site's eCPM is high enough, you just won't get many site-targeted ads--only on pages and/or at times that the contextual ads are calculated to pay less.

[jomaxx]

Ditto what hunderdown said. The site targeted ads are CPM-based and the actual number of clicks is irrelevant, thus the CPC is irrelevant.

In fact the CPC is of minor significance at all times, because AdSense ads are placed based on expected CPM (how much the advertiser can actually be expected to pay you and Google) rather than merely on who's bidding the highest amount per click.