Site with Good CTR

Whats ur CTR?

[Thaparian]

I have a 3 month old site, which attracts 123+ visitors per day.

I have been trying many layouts for the past 10-15 days, none of them got me more than 1% CTR.

Kindly sticky me URL of site which has 5-10% CTR.

I have a simple site with links to all pages on all pages, a vertical navigation.

My current layout is title at top, below it two 300x250 ad units side by side horizontally, under it the text, and on right side the vertical navigation os site.

Please help me.

[Pengi]

try www.ebay.com!

I believe that CTR is much more to do with having good value content to meet your visitors needs - this then attracts Advertisers who are offering what your visitors want.

Positioning and formating has its part to play, but content is what really matters.

P

[trannack]

Two side by side blocks of ads I would think is over the top - and would look like an MFA. Reduce the adverts, increase the content - let it run for at least a week and let us know what happens!

[hunderdown]

Ironically if you don't shove ads in viewers' faces the CTR can be better.

Feel free to look at the site in my profile. My CTR is considerably above yours, but I won't be more specific than that for AdSense TOS reasons. Note that I don't have ads on every page.

[Thaparian]

I have now changed my layout, two 160x600 ad units on left side of text with blue links and navigation on right side in dark red links.

Title of text is in dark red colour.

A 468x15 link unit with blue links is between text title and text.

The skyscrappers come under the text title.

Hows this layout?

[hunderdown]

Why two ad units? Do you get a better CTR with two than with one? If so, does the reduction in the average click value (because the ads in the second unit will generally be worth less than the ones in the first) cancel out the better CTR?

I know I'm biased--I don't use more than one ad unit anywhere--but I encourage you to test with only one unit. Given your low traffic, you'll have to run it for a while to see what happens--at least a couple of weeks.

[trannack]

Excellent advice Hunderdown - I quite agree. Too many adverts - probaby loks spammy, unless you have a whole lot of content on the page that can swallow it up! One ad unit, one search box and one links ad - works wonders for me!

[GiveMeMore]

hunderdown, please let me ask a question

i also put 2 adunits and 1 adlink per page and 98% of the clicks are on one of the adunits, do you think my earnings my go up if I just remove the second adunit?

can you explain why please?

tx

[hunderdown]

That's interesting. I don't know. If almost all of the clicks are on one of the units, then I would guess that taking one off won't have much of an impact, since they're already ignoring the second one. If you were getting MORE clicks on the second unit, removing it might improve the earnings, because the average value of a click MIGHT go up.

But I really have very little experience in working with multiple adunits. I did try them way back, just to see, but I never found them worthwhile.

If I were you I'd take out the second unit just to reduce the clutter, if it's not getting clicks....

[Khensu]

I started out, 10 months ago, with 3 ad units and a link unit framing the content in a box (download links). non blended > 2% CTR

Also I found it too hard to protect from "bad players".

Now I have reversed it with one adblock in the center of the page with content just above it and below it. The placement in itself says "the price you will pay for what I have is READING the ads", not clicking them just reading them. blended > 7% CTR & double the original click value.

You can examine it if you like.

[Leto2]

I've got a 2 month old site that gets <0.5% CTR. Part of the reason for that is I have a page with links to about 100 pages with videos. People that visit my site will often watch 10-30 videos before they leave. Going back and forth that means 20-60 page loads. If they don't click on an ad, that hurts my CTR.

I'm sure that I could improve the CTR a bit with some experimentation. Does anyone else have a site similar to this?