Alternative ads problem - need help

New to board

[Irish_Dog]

Probably this topic has been discussed before so I apologize for repeating it.

I am new to the board.

I want to have alternative ads appear whenever Adsense cannot deliver relevant ads on my pages.

I made a special html page and a text image which is 468 x 60 and resembles a Google ad but refers to my webpage, not Google.

I used the guidelines found at:
[google.com...]

Here is my clickable link html

<a href="http://www.my-website.com/my-new-page.html" target="_top"><img src="http://www.my-website.com/images/my-substitute-banner.gif" width="468" height="60" border="0" /></a>

It doesn't work!

Can anyone tell me why?

Thank you!

[Never_again]

Check you Adsense code to ensure that your have the correct url to your HTML page containing the link information for your ad. It will look something like:
google_alternate_ad_url = "http://www.my-website.com/adsense_alternate_ad_page.html"

Your alternative ad is 468x60 therefore I assume you are using the 468x60 Adsense ad -- right?

Remember that your HTML page containing the link information for your alternative ad must be fully HTML compliant. I.e., it needs the standard <.html>, <.body>, <.head>, etc tags.

You loaded the HTML page and image file to your server.